Freelancer profile translated to English.
Back to original languageAbout Aldric
I am a Google Ads (SEA) consultant who optimizes the performance of lead generation / e-commerce campaigns for numerous clients, SMEs, mid-sized companies, large groups, and e-merchants.
I am a Certified Google Partner, with +15 years of experience and dozens of successful projects.
I offer comprehensive services for account creation or takeover, including:
- Google Ads campaign creation/redesign
- Tracking (Google Tag Manager)
- Provision of personalized reporting (Data Studio)
- Post-launch monitoring and optimization.
My cyclical optimization methods focus on both increasing conversion performance and reducing costs.
My differentiating qualities:
- I carefully listen to your objectives and adapt campaigns to achieve them
- I have the Ads experience to avoid enriching Google; I save my clients money with my methods (keyword formats, keyword research, exclusions, capping)
- I have the marketing mindset to create ads that outperform your competitors (A/B testing, use of ad extensions, images)
- My digital marketing experience allows me to also advise you on your landing pages.
Here are the types of Google Ads campaigns I can create:
– Search campaigns: Prospect acquisition, leads, quotes, in-store visits
– Shopping or Performance Max campaigns: Display your E-commerce catalog on the Google network and optimize profitability
– Local Services campaigns: Generate phone calls (for tradespeople)
– Display, Remarketing, YouTube Ads campaigns
French
Native or bilingual
English
Fluent
German
Fluent
Can work on-site
Montpellier (up to 50km)
Experience
- AmyralGoogle Ads / E-commerce ConsultantE-COMMERCEJanuary 2019 - Today (7 years and 5 months)Montpellier, FranceGoogle Ads agency without commitment and Google Partner certified, which optimizes the performance of lead generation / e-commerce campaigns for numerous clients, mainly SMEs.Dozens of projects completed:E-commerce References (Shopping/PMax):PEARL / MACWAY / ANDRE / CXL by Christian Lacroix / MISE AU GREEN / LEICA / CENTRE SAV / ALPEN SWISS TOOLS / ABOUT BATTERIESLead Acquisition References (Search):WILD TRAVELERS / GEGGUS / GRAND EST HABITAT / VGOLF / GP-MO / OBERA / STRAFORMATION / MAYOL FORMATION / BRUNO LCM / EXPRESS DEBOUCHAGE / CREPISOL / AU COEUR DES LILAS / CHRISTIAN GUINOTTEI also supported brands (André, Mise au Green) on long-term assignments, as a remote E-commerce Consultant (SEA, SEO, project management, e-commerce strategy)
- InfraWeb Manager at a Communication AgencyE-COMMERCEJanuary 2017 - January 2018 (1 year)Strasbourg, France• Digital and web marketing strategy consulting - Project management: creation, redesign of websites and mobile sites, digital marketing - Business transformation (strategy, organization, continuous improvement of the production process) - Web team management
- MacwayWeb Marketing ManagerJanuary 2015 - January 2017 (2 years)• Audit and readjust web marketing strategy• Traffic acquisition management: SEO, SEA, Comparison Shopping Services, Display,• Affiliation, Retargeting, Display, Emailing, Radio, Media• Operational Marketing Management: 4Ps, Direct Marketing, Loyalty• Inbound: blog, community management, influencers, e-reputation• Launch of a marketplace: marketing support, recruitment & onboarding• Awareness and change management: KPI monitoring, price marketing, live chat, inbound, brand DNA, stores & cross-channel strategy• Management: recruitment, coaching of a team of 9 employees
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Education
- Master II E-commerceStrasbourg School of Management2008Master II commerce électronique