Aldona Straczek

Expert in digital media strategy and international performance, I have been supporting premium brands and international groups for over 15 years in structuring and optimizing their digital initiatives.

My background combines experience in media agencies (budgets up to €5M), technology consulting firms, and as a client-side marketer (Danone, Accor, Chanel, BMW). I work at the intersection of branding, acquisition, and business management, with a full-funnel approach integrating SEA, social ads, display, programmatic, CRM, and e-commerce.

I specialize in:

• Building media strategies focused on awareness & performance

• Managing significant budgets with P&L logic and forecasting

• Optimizing KPIs (ROAS, CAC, LTV, CVR, AOV)

• Structuring digital ecosystems (tracking, dashboards, tools)

• Supporting digital transformations (CMS, CRM, data, governance)

I also have significant international experience, particularly in the UK market, with coordination of EMEA and global markets. Accustomed to complex environments, I am involved in both strategic planning and operational management.

An experienced manager, I have led teams of up to 8 people and structured digital organizations in contexts of growth, transformation, or transition.

My approach is structured, results-oriented, and data-driven, with a strong focus on execution and business impact.

I can act as Media Director, Head of Performance, E-Commerce Director, or for digital transformation projects.