Freelancer profile translated to English.

Description

After 18 years of experience within the Manitou / Toyota network, where I held positions as Marketing, Communication, and CRM Manager, I now support industrial SMEs, dealerships, and small businesses that need to structure their marketing and commercial development without hiring internally.

I focus on very concrete issues: organizing marketing actions, external communication, structuring CRM, prospect targeting, follow-up campaigns, supporting sales teams, web project management, and continuous improvement. My goal is simple: to transform often underutilized tools and scattered actions into a clearer, more useful, and more effective system.

During my career, I have managed websites, designed print and digital materials, implemented and managed a CRM, trained sales teams, and supervised a telemarketing department with a strong results orientation. In 2024, I also led the TOYOTA Lean Management certification for the four LM – La Manutention agencies, achieving Silver level.

This dual marketing/organization expertise allows me to undertake both ad-hoc missions and longer-term support, with a pragmatic, operational approach adapted to real-world conditions.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Amiens (up to 50km)

LM - La Manutention
Marketing, Communication, and CRM Manager
June 2018 - February 2025 (6 years and 8 months)
Abbeville, France
For over 17 years, I held a cross-functional role within a multi-site dealership, interfacing between marketing, communication, CRM, sales promotion, and operational coordination.

- Definition and management of the marketing and communication action plan, including budget management.
- Deployment of external communication: website, social media, sales materials, and field events.
- Structuring of the CRM, management of customer/prospect data, and support for sales teams in its use.
- Implementation and management of telemarketing actions: scripts, call campaigns, monitoring, and coordination of a remote customer relations advisor.
- Management of internal communication, operational coordination of the Abbeville agency, and support for various business tools.
CRM Lean Management Marketing and Communication Planning Email Marketing SMS Marketing
Lefevre Manutention
Operational Marketing Manager
October 2007 - June 2018 (10 years and 8 months)
Amiens, France
Deployment of national marketing policies at the Picardy regional level (Manitou, Toyota Material Handling France)
Implementation of the Sales Action Plan with monitoring and follow-up
Monitoring of sales prospecting and management of field feedback
Management and enrichment of the Customer Database (telemarketing, data qualification...)
Implementation of CRM for sales management and marketing pressure
Creation, management, and animation of the website (Prestashop)
Management of social networks (Facebook, Twitter, Google+, LinkedIn) - "community manager"
Organization of events (bi-annual used equipment open days, equipment demos...)
Creation of communication materials for internal departments (After-Sales Service, Parts, Rental...)
CRM E-commerce Site Creation Social Networks Event Organization Print Creation
IRONDEL
Sales Consultant
October 2005 - September 2007 (1 year and 11 months)
Lille, France
Versatile role combining prospecting, customer relationship development, and contribution to the company's commercial communication tools.

- Prospecting and sales follow-up with professional clients, including France Télécom and Eternit.
- Design of internal and commercial materials, as well as participation in structuring the visual identity.
- Creation of websites for SMEs.
Sales Negotiation