Freelancer profile translated to English.
Back to original languageAbout Aldana
Hello! I am Aldana, Product Manager and digital product designer.
SERVICES:
- Projects from scratch
- Addition of new functionalities to existing projects
- Project maintenance
FOCUS:
- LEADERSHIP IN BUSINESS TRANSFORMATIONS: I manage projects from start to finish, leading teams towards tangible results.
- TRANSFORMATION OF CUSTOMER EXPERIENCES: From the Customer Journey to the design of interactions, I excel at building customer experience areas from scratch.
- DESIGN OF INNOVATIVE PRODUCTS AND SERVICES: With a customer-centric approach, I translate their needs into the creation of products and services using agile methodologies and Design Thinking.
- DRIVING DIGITAL TRANSFORMATION AND CULTURAL CHANGE: I not only digitize and automate processes, but also transform behaviors, recognizing that digital transformation is about people, not just technology.
- CREATION OF VALUE PROPOSITIONS AND BUSINESS MODELS: I analyze and optimize business models using tools such as the Business Model Canvas.
KEY SKILLS:
- SCRUM AND PROJECT MANAGEMENT: Solid experience in the implementation of SCRUM and efficient project management.
- DESIGN AND PROTOTYPING: Creation of digital interface prototypes with Figma and Adobe for an impactful visual experience.
I hope to have the opportunity to work with you and contribute to the success of your digital products!
English
Fluent
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km), Barcelona (up to 100km), Valencia (up to km), Sevilla (up to km)
Experience
- Wayra- TelefónicaDigital Business ConsultantPUBLIC SECTORMay 2024 - Today (2 years and 1 month)Madrid, SpainAt Wayra- Telefónica, I drive innovation and progress in startups by facilitating collaborations with organizations to generate impact through personalized mentoring and advice. The portfolio includes 73 startups with an accumulated investment of more than 17 million euros. My role is to support companies in personalized mentoring to take their digital businesses to the next level.
- Apache
On Malt
CROApril 2024 - March 2025 (10 months)Madrid, España1. Audits: We identify critical points and barriers in the purchase process.2. Heat Maps: We analyze user behavior to optimize navigation.3. A/B Tests: Comparison of versions to improve conversion.4. Continuous Iteration: We implement data-based improvements to optimize the experience and maximize results. - LLYCCRO specialistDIGITAL AND ITApril 2024 - July 2025 (1 year and 3 months)Madrid, SpainI optimize digital projects using design, creativity and the scientific method of CRO (Conversion Rate Optimization). Offering users the experience they deserve and companies the return on investment they expect. Achieving increased user retention and conversion rates through the analysis of heat maps and data.
Reviews
Alondra
Apache
Reviewed on 6/12/2024
With Aldana we are working on two UX/UI projects, we have just finished the qualitative and quantitative analytical part as well as the heuristic analysis. Deliverables, communication and quite successful experience. I recommend 100% working with Aldana on projects.
Felipe
evotivo
Reviewed on 2/21/2022
Working with Aldana and her team has been super easy. They helped us plan the UX for a series of apps in the retail sector and from minute one they knew how to understand and adapt to the needs of the project. In addition, they more than demonstrated their commitment to the project, always meeting the agreed dates and with the quality of their deliverables. If the opportunity arises, we will definitely count on Aldana again.
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Education
- Digital MarketingGrow2020Creación de estratégica digital, desarrollo de identidad de marca, conocimiento de herramientas digitales. Armado de campañas publicitarias
- Ux DesignerDigital house2021Diseño UX, Empatizar, Definir e Idear, Prototipar y Evaluar y Validar.
Certifications
- Ux DesignerDigital House2020
- Advanced social media advertisingCoder house