Albert T.

I led France's tourism promotion strategy for Hong Kong and Macao, representing national priorities in Asia. Strengthened high-level networks within diplomatic circles, government agencies, tourism boards, airlines, tour operators, and business communities. Led France's post-pandemic tourism recovery plan for Hong Kong. Facilitated tourism investment flows from Hong Kong to France. Positioned France through large-scale campaigns, public relations actions, and institutional partnerships.

Key achievements:

- Jointly designed major integrated promotions with the Miramar Group.

- Negotiated institutional partnerships connecting Hong Kong and key French destinations (Deauville, Évian, Terre Blanche).

- Launched the French Golf Cup for May 2026.

- Contributed to the arrival of over 200,000 Hong Kong travelers to France in 2023 and generated an economic impact of approximately 23 million USD during the Paris 2024 Olympic Games.

I founded a consulting firm specializing in luxury tourism, branding, social media strategy, and destination development for the Europe-Asia markets.

Key achievements:

- Led a major social media campaign for the Prince Albert II Foundation, generating over 50 million views.

- We supported national tourism boards and luxury hotels in their entry into the Asian market through public relations, branding strategy, commercial partnerships, and digital activations.

- Enhanced the visibility of European destinations in mainland China through B2B strategies and high-level collaborations.

I oversaw the opening and complete management of a 4-star boutique hotel featuring restaurant and nightclub concepts.

Relevant skills for institutional roles: project management, positioning, team leadership, operational strategy, and partnership development.