Freelancer profile translated to English.

Description

Senior product designer specializing in B2B and enterprise tools: dashboards, data platforms, internal tools for operators.

10 years working with products where real complexity lies beneath the surface. My approach: question the scope before designing, test the model (not just the layout), and deliver features with their adoption dashboards included. Most of the value in B2B is not in the last pixel, it's in avoiding designing the wrong thing.

How I add value?

I design for complexity. Interfaces that handle large volumes of data, segmentation logic, and multi-entity configurations. Clarity without sacrificing technical power.

Product Discovery and strategy. I align business objectives with the operator's real needs through research and rapid prototyping, reducing uncertainty before development.

Scalable Design Systems. Figma libraries that optimize the workflow between design and development, with the rigor learned at King and NTTData.

Academic criterion. Professor at Elisava and ESDI: rigorous methodology and critical thinking that elevate team maturity.

Key career path

Aetion (Datavant): product for Real-World Evidence platforms in healthcare.

King (Candy Crush Saga): internal tools for products with millions of DAUs.

NTTData: strategic consulting and design systems for banking and large corporations.

Elisava and ESDI: professor of product design and UX.

I am looking for projects that require a senior profile: someone who questions a brief before accepting it and operates with the rigor of a designer who has worked in both strategic consulting and global-scale product development. If it fits, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Datavant
Senior Product Designer
PHARMACEUTICALS INDUSTRY
August 2025 - Today (10 months)
Barcelona, Spain
I lead product design for Real-World Evidence (RWE) platforms, transforming complex data analysis processes into intuitive and efficient experiences for the healthcare sector.

Product Discovery & Strategy: Co-lead discovery sessions to define the strategic roadmap, reducing technical uncertainty and aligning business objectives with the needs of data scientists and external clients.

End-to-End Design in Complex Environments: Comprehensive management of the design cycle, from high-fidelity prototyping to validation with end-users, ensuring critical decision-making tools are usable and robust.

Scalability and Design Systems: Design and maintenance of scalable components within the global Design System, optimizing visual consistency and delivery speed for engineering teams.

Multidisciplinary Collaboration: Close work with Product Managers and engineers to ensure flawless technical implementation, maintaining high standards of accessibility and visual rigor.
UX Design Product design Wireframing Design System User Testing
King.com
Senior Product Designer
VIDEO GAMES AND ANIMATION
August 2021 - July 2025 (3 years and 11 months)
Barcelona, Spain
Design of critical internal ecosystems and tools that support products with millions of daily users (DAU). My role focused on optimizing the workflows of development and content teams through data-driven design and scalability.

Data-Driven Strategy (KPIs): Definition and tracking of KPIs for new features, ensuring every design decision was aligned with business objectives and product performance.

Product Discovery & Leadership: Co-leadership of discovery sessions to reduce technical and usability risks, transforming complex needs into actionable product solutions.

Global Scale Design Systems: Leadership in the creation and maintenance of scalable components for the Design System, ensuring consistent user experience (UX) across multiple tools and multidisciplinary teams.

Internal Process Optimization: End-to-end design of management and content creation tools, achieving reduced operational friction and improved efficiency for King's internal teams.
UX Design Design System Product design User Flows User Testing
NTTData
Lead UX Designer
CONSULTING AND AUDITS
September 2016 - August 2021 (4 years and 11 months)
Barcelona, Spain
Direction of design and management of multidisciplinary teams for large-scale digital transformation projects in critical sectors (Banking, Automotive, and Public Administration).

Consolidation of Design Systems: Led the unification of multiple design systems into a single framework for one of Spain's leading banks, developing a comprehensive PoC (Proof of Concept) in Figma that laid the foundation for corporate-level consistency and operational efficiency.

Team Leadership (4-8 people): Cross-functional management of a design and research team, overseeing deliverable quality, performance reviews, and critical roadblock resolution to ensure project success.

Strategy and Facilitation: Direction of interaction design initiatives and facilitation of workshops with high-level stakeholders (Product Owners and Management) to align design with strategic and business objectives.

Multisectoral Management: Supervision and execution of innovative digital products for global automotive brands and public organizations, ensuring visual excellence and consistency in user experience.
Wireframing User Testing User Flows Design System Team Leadership