Freelancer profile translated to English.
Back to original languageAbout Alberto
Your online store's email marketing should be generating triple what it's currently making.
You're leaving something important on the table. And it's not just money. Let me explain.
Your store sells, yes. But only while you pay for ads. The moment you stop advertising, sales drop. And acquiring a new customer costs more each year.
That's why profitable businesses focus on email.
A fact: acquiring a new customer costs 5 times more than reactivating one who has already purchased from you.
This is key. Those who make their customers return can afford to pay more for each new one. And that's an advantage over your competition.
As I was saying, it's not just money you're leaving on the table.
A well-structured store generates at least 15% of its revenue through email. Most don't even reach 5%. And it's not because they don't send emails. It's because of what they send: a Black Friday discount after months of absence. That's what kills this channel.
That's where I come in. Or not. It doesn't have to be me. But you need someone who can turn that channel into a sales engine.
I've been doing this for an e-commerce business for 5 years: open rates above 32%. Landing pages at 46%. Historical ROAS of +8 on Meta Ads.
What can I do for you? Two things. Or one, depending on your needs.
- Email Marketing. I'll set up the tool, build the flows, and write the campaigns. So your customer goes from not knowing you to buying from you. And coming back.
- Advertising. I write ads that fulfill their purpose, which isn't just selling, by the way. That's why most people do it wrong.
How do I do it?
No templates or ChatGPT.
Before writing anything, I research. Your product, your customer, your competition. In places where almost nobody looks, where it's already written why they buy from you and why they don't.
This part many overlook. And it's the most important part. That's where the messages come from. I don't invent anything.
If you have an online store that already sells and you want a more profitable business, write to me and I'll assess your case to see if we can work together.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Infanity Shopping for Kids SLDigital Marketing Manager · Email Marketing and AdvertisingNovember 2021 - Today (4 years and 9 months)Almería, SpainAll my work revolves around one thing: converting traffic and audience into sales. And ensuring repeat purchases after the initial sale.Email Marketing:The core of everything.From setting up the tool to strategy and automated flows.I've written campaigns with sustained open rates above 32% over time.Advertising:I write ads that convert.Strategy, targeting, budgets, creativity, and copy.I maintain a historical ROAS above 8. This isn't just one good month; it's something sustained over time, which is what matters.The biggest impact comes not from the image, but from the message and who it reaches.Lead Generation:Email is of little to no use if it doesn't reach the right people.I've written and optimized landing and sales pages to ensure traffic isn't lost upon arrival.Some convert at 46%: nearly half of the people who arrive leave their email.Other Actions:Instagram strategy to grow the account to over 100,000 followers. The number itself is secondary. The important part is that many of them end up on the email list, which is where sales happen.
- Estrategia 3.0 Agencia de Marketing DigitalDigital Marketing TechnicianJanuary 2021 - November 2021 (10 months)Almería, Spain
Digital Marketing Technician:
- **WordPress Web Design**: Design and development of corporate websites, e-commerce, and landing pages.
- **Social Media Management**: Instagram and Facebook.
- **SEO & Web Positioning**: Strategies to improve visibility and organic traffic.
- **Advertising & Ads**: Creation and optimization of campaigns on Meta Ads.
- **Design & Creativity**: Creation of banners, ads, and copy.
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Education
- Master in Digital Marketing & Big Data MarketingUniversidad Internacional de La Rioja (UNIR)2021Formación integral en estrategias digitales, publicidad online, SEO y analítica web, con un enfoque práctico y orientado a resultados. Desarrollo y ejecución de planes de marketing digital, creación y optimización de campañas en Google Ads, Meta Ads y publicidad programática, posicionamiento orgánico en buscadores (SEO & ASO) y gestión de redes sociales con estrategias de contenido. Implementación de email marketing y automatización con CRM, análisis de datos con Google Analytics 4, Google Tag Manager y Power BI, además de optimización de la conversión (CRO). Experiencia en WordPress y ecommerce, aplicando técnicas de diseño y optimización web.
- Degree in Business Administration and ManagementUniversidad de Almería2020
Certifications
- Klaviyo Specialist CertificateKlaviyo Academy2026