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Alberto PeñaAP

Alberto Peña

Digital Transformation & AI Project Coordinator

€250/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alberto

I am dedicated to helping companies strategically navigate their digital transformation. With experience in multinational environments like Scania, I have led initiatives in automation, AI adoption, and data solutions deployment that generate real impact on business processes.

My approach combines strategic vision with practical execution: from defining digital roadmaps and governance frameworks to implementing tools like Microsoft Copilot, Power Platform, Dynamics 365, and Power BI. I work closely with multidisciplinary teams to ensure each solution is successfully adopted by end-users, applying structured change management methodologies.

I have a particular focus on bridging the gap between business and technology: I identify operational inefficiencies, design end-to-end solutions, and manage the complete cycle from pilot to scaled deployment. I have developed Business Intelligence solutions with predictive models, automated production control processes, and coordinated transformation projects in Spain and Portugal.

If you are looking for a profile that understands both the business and technology languages, and knows how to mobilize teams towards new ways of working, let's talk.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Scania Group
    IT Project Coordinator
    December 2025 - Today (7 months)
    Madrid, Spain
    Steered the Modern Workplace strategy by defining the aspirational digital model and governance framework to align enterprise-wide digitalization roadmaps, coordinating cross-functional project teams to deploy Data, Automation, and AI solutions with priorities managed by business impact. Drove AI/Copilot adoption programs through structured change management to ensure new operational frameworks were effectively embraced by end users, while executing agile tool implementations with a rigorous pilot-to-rollout methodology to validate workflow results before full-scale deployment.
    Cross-functional Team Coordination & Agile Frameworks Pilot-to-Rollout Project Execution AI/Copilot Adoption & Change Management Process Automation & Power Platform OKRs & Strategic Priority Management
  • Scania Group
    Business Analyst
    October 2023 - December 2025 (2 years and 2 months)
    Torrejón de Ardoz, MD, Spain
    Facilitated the Dynamics 365 implementation across Spain & Portugal by collaborating intensively with external and internal multidisciplinary teams, while leading rapid-cycle process automation initiatives that identified operational pain points to design and deploy robust end-to-end digitalization solutions. Developed analytical frameworks to optimize enterprise-wide processes, significantly reducing manual workloads and administrative bureaucracy.
  • Automotive & Production Company (Bus & Minibus Bodywork Sector)
    Independent Consultant – Automation & Data Analytics
    January 2025 - Today (1 year and 6 months)
    Madrid, Spain
    Developed a Business Intelligence solution (Power BI) for an industrial manufacturing company, including revenue prediction models, association and recommendation models to suggest products to clients, and advanced analytics dashboards for management decision-making. For an automotive and production company in the bus and minibus bodywork sector, automated production control and monitoring processes by implementing automated tracking of production hours, improving visibility and efficiency across manufacturing operations.

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Education

  • AI & Data Science Bootcamp
    IE University
    2024
    AI & Data Science Bootcamp
  • Bachelor of Business Administration (BBA)
    Universidad de Alcalá (UAH)
    2024
    Bachelor of Business Administration (BBA)

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