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Alberto MercatiAM

Alberto Mercati

Senior Polyurethane Industry Advisor | 40+ yrs PU

€1,500/day
Reggio Emilia, IT
15+ years

Average response time: 1 hour

About Alberto

I help founders, CEOs and leadership teams turn strategic complexity into clear decisions, concrete roadmaps and measurable business growth. I do this by combining board-level advisory with hands-on execution, so you don’t just get a deck – you get things done.
As Founder of Alberto Mercati Dynamic Consulting (AMDC), I partner with companies facing international expansion, transformation, M&A integration or restructuring, helping them align vision, operations and people around the same strategic direction. I bring over 25 years of experience across marketing, commercial operations and general management, with a strong focus on B2B, industrial and international contexts.
What sets me apart is my ability to quickly understand your business model, market dynamics and internal politics, then design pragmatic strategies that teams can actually execute. I work as an embedded strategy advisor or fractional executive, adapting to your governance and culture while keeping an external, independent perspective.
Typical projects I handle include: growth and internationalization strategies, go-to-market and commercial effectiveness, marketing and brand positioning, organization and governance redesign, interim or fractional C-level roles, and board or founder sparring. I can support you from early diagnosis and strategic design all the way to project management, implementation support and performance tracking.
f you are navigating change, scaling to new markets or need a trusted strategic partner to challenge your thinking and support your team, let’s talk about how AMDC can create momentum and clarity for your next stage of growth.
  • English

    Native or bilingual

  • Italian

    Native or bilingual

Can work on-site
Reggio Emilia (up to 50km), Bologna (up to 50km), Padua (up to 50km), Verona (up to 50km)

Experience

  • Alberto Mercati Dynamic Consulting
    Founder
    CHEMICAL
    January 2025 - Today (1 year and 7 months)
    Reggio Emilia, Italy
    In 2025, I founded Alberto Mercati Dynamic Consulting (AMDC) to support boards and leadership teams navigating international growth, transformation, and strategic inflection points through embedded advisory and fractional executive roles. Today my work starts from chemicals and polymers, and increasingly applies the same playbooks to adjacent industrial B2B businesses facing similar complexity, long cycles, and demanding technical buyers.

    Typical themes:
    – Fewer options, clearer trade‑offs, and better strategic focus in crowded portfolios
    – Go‑to‑market and pricing for complex technical offerings in chemicals, polymers and industrial B2B
    – Post‑M&A integration and strategic alignment across regions, functions and cultures
    – Sustainability‑driven value propositions and ecosystem partnerships in construction and advanced materials.
    Go-to-Market (GTM) Strategy Strategic Client Partner Insightful Business Analyst Branding Sustainable development
  • Kimpur Global
    Board Advisor
    CHEMICAL
    January 2025 - Today (1 year and 7 months)
    Istanbul, Türkiye
    Advisor on international growth, B2B marketing and sustainability for a leading polyurethane systems producer, with focus on strategy, portfolio positioning and market development in insulation and industrial applications.

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Education

  • master's degree in
    master's degree in
  • education
    Thunderbird, UC Berkeley
    education

Skill set

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