Alberto Martin

Leadership of the SEO team in multi-sector projects (retail, ecommerce, services), defining medium and long-term strategies. Coordination with content and technical teams to optimize web structure, indexing, and information architecture. On-page/off-page SEO management, tracking ranking factors and strategic keywords with Semrush, GSC, and GA4. Web usability analysis with Hotjar (heatmaps, recordings) to identify friction points and propose UX improvements. Coordination with external agencies for SEO action plans and Ads campaigns (Google Ads, Social Ads). Optimization of internal processes through AI automation (Claude Code) and N8N.

SEO team for an e-commerce project with annual revenue exceeding €90 million. Technical SEO improvements, keyword analysis, and ranking tracking. Reporting and process optimization with N8N, Looker Studio, GA4, and GSC.

Management of digital projects, coordinating multidisciplinary teams and tasks. Automations and data analysis with Looker Studio, GSC, and GA4. Tracking of SEO and SEM campaigns to optimize business results.