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Alberto HerreroAH

Alberto Herrero

Branding, identity and campaigns | Culture and sports

€290/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alberto

I help brands, artists, and cultural projects build a memorable visual identity with real impact.
Specializing in branding, visual campaigns, and art direction for sectors where aesthetics matter: music, sports, fashion, and culture.

I can help you to:
• Create a visual identity from scratch
• Reposition a brand that has fallen behind
• Launch campaigns with strong visual impact
• Design assets for social media, events, and activations
• Build a more premium and coherent image
I have worked on projects for entertainment, sports, and artists, combining strategy and visual execution.

If you are looking for something generic, I am not the option.
If you are looking for a brand with personality, yes.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Marzo Agencia Creativa
    Creative Director
    CULTURE
    January 2024 - December 2025 (1 year and 11 months)
    Madrid, Spain
    Responsible for the creative direction of all agency accounts. Maintained direct client contact, presented ideas and concepts, established art direction, and wrote copy. Managed a team of 3 junior creatives. Participated in company committee meetings and coordinated directly with other department directors and the general director. Wide range of sectors and projects: branding, campaigns, events, UI design, social media, etc...
    Team Leadership Storytelling Creative Strategies Art Direction Visual Identity
  • Marzo Agencia Creatva
    Creative Art Director
    HEALTH AND WELLNESS
    November 2020 - January 2024 (3 years and 2 months)
    Madrid, Spain
    Was responsible for half of the agency's accounts. Presented ideas and concepts, established art direction, and wrote copy. Wide range of sectors and projects: branding, campaigns, events, UI design, social media, etc...
    Creative Strategies Art Direction Creative Concept Design Team Leadership Storytelling
  • WYSIWYG
    Creative Art Director
    BANKING AND INSURANCE
    March 2019 - April 2020 (1 year and 1 month)
    Madrid, Spain
    Art direction for advertising campaigns, creative concept development, CRM communications, social media, and Display campaigns.
    Worked with Carrefour, Carrefour Financial Services, Iberdrola, SAMSUNG, Netflix, Genesis, Regal, and Liberty Seguros.

Recommendations

JZ
FU
FU
+1
Javier Zapatero and 3 other people have recommended Alberto

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Education

  • Marketing Degree
    URJC
    2015
    Habilidades y conocimientos comerciales y de marketing, así como de áreas empresariales. Grado cursado íntegramente en íngles.
  • Master in Advertising Graphic Design and Web Development
    CICE
    2016
    Manejo de todo el paquete Adobe, formación en diseño gráfico y desarrollo web.

Certifications

  • Cambridge Advanced Exam (CAE)
    Cambridge University
    2015

Skill set

Categories