Freelancer profile translated to English.

Description

Art director and photographer for over 10 years in the fields of luxury, fashion, publishing, and music.

I am currently a part-time freelancer for Martell/Mumm/Perrier-Jouët (Pernod-Ricard) as an art director within the internal creative studio.

My core business is the development and creative conception of campaigns and visual identities for luxury houses, mainly in the areas of wines and spirits (Martell, Mumm, Perrier-Jouët, Dom Perignon), perfumes (Lanvin, Givenchy, Benetton), jewelry (Louis Vuitton), and fashion (i-D magazine, Surface to Air, Base Range). I can follow each project from the creation and recommendation of artistic talents, through the entire execution and post-production process to the highest quality standards.

I also have expertise in the visual identity of international music groups such as Justice or Chromeo; but also in France like Singtak, Jamaica or Claude Violante, in Latin America like Zoé and León Larregui, in Mexico, and Bándalos Chinos, in Argentina.

As a photographer, I have worked with top models for i-D magazine or on advertising campaigns for Lanvin and Benetton perfumes. I can also photograph still life campaigns, or still life and lifestyle content for luxury houses, among others.

In the past, I worked within the creative studio and fashion brand Surface to Air, where I was responsible for the studio's client projects as well as the art direction of the fashion brand's visual communication: campaign photography, lookbooks and still life, model selection, photo retouching, graphic design of the website and other digital media, creation of prints, etc.

Languages

English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

MMPJ - Pernod Ricard
Art Director and Photographer - Freelance
WINE AND SPIRITS
June 2018 - Today (8 years and 2 months)
Paris, France
• Development of creative, innovative, and contemporary concepts for print, film, CGI, and digital campaigns, as well as other media and content for the three houses.
• Representation of concepts and research of visual references and iconography.
• Framing of brand identity for films in collaboration with directors or other external artistic talents.
• Recommend and work with creative talent and external teams: photographer, director, CGI artists, production, agency, set designer, stylist, illustrator, photo studio, etc.
• Supervise projects throughout their execution.
• Provide direction and inspiration to internal marketing teams.
• Ensure all content complies with brand codes and the strictest luxury standards.
Art Direction Conception Creative Storytelling Advertising Photography Photo Editing Visual Communication
Surface to Air - Marque de mode
Art Director and Photographer - Freelance
FASHION AND COSMETICS
June 2007 - November 2015 (8 years and 6 months)
Paris, France
• Responsible for the brand's visual identity and communication.
• In-house photographer for campaigns, lookbooks, and still life.
• Liaison for special collaborative projects.
• Design of collection prints.

Main Responsibilities:
- Develop innovative and creative concepts across all media.
- Creation and execution of visual content for digital, print, and video media.
- Campaign and lookbook photography and post-production.
- Creative and technical team management, coordination, and supervision.
- Design of placed and all-over prints for clothing and fabrics.
- Continuous search for collaborators, artists, models, illustrators, designers, etc.

Artist Collaborations and Special Projects:
ex. Abraham Cruzvillegas, Miguel Calderón, Olaf Breuning, AAron Young, Kenneth Cappello, The Acid Sweat Lodge, Fuzlab (Fabrizio Moretti, of The Strokes),
Art Direction Photography Graphic Design Visual Identity Fashion Luxury Conception
Surface to Air - Studio de Création
Art Director and Photographer - Freelance
LUXURY GOODS
June 2007 - November 2015 (8 years and 6 months)
• Development, conception, and execution of creative concepts and visual identities for the agency's projects. In the fields of fashion, luxury, music, and publishing.
• Management of the creative team and supervision of project execution throughout the creation and realization process.
• Constant contact with a wide network of creative talents: photographers, graphic designers, directors, artists, set designers, stylists, musicians, gallerists.

Main Responsibilities:
- Develop new and creative concepts across all media: print, film, and digital, as well as installations, interior, and object design.
- Responsible for the visual identity and communication of the fashion brand Surface to Air, including the development of creative concepts, castings, photography, post-production, graphic design, etc. (see next page).
- Frame creative concepts according to client briefs.
- Creative team management.
- Conception and realization of graphic design and photography.
- Search for creative talents and artistic collaborations.

Clients:
Louis Vuitton, Givenchy, Lanvin, Tsumori Chisato, Uniqlo, Dom Perignon, i-D magazine, Elle Man magazine, Le Ministère de la Culture et de la Communication, Justice, Chromeo, Kavinsky, Brodinski.
Collaborators:
Erwan Frotin, Viviane Sassen, Kenneth Cappello, Damien Ropero, Dan Tobin Smith, R. Dallaporta, Charles Helleu, Adrien Blanchat, Leslie David, Charlotte Delarue, etc.
Art Direction Photography Graphic Design Visual Identity Luxury Fashion Music Publishing