Freelancer profile translated to English.
Back to original languageAbout Alban
WordPress in Essonne, I transform your website into a concrete, scalable, and sustainable tool, without unpleasant surprises.
After 10 years in agencies (Publicis, DDB) and working with VSEs/freelancers, I understood that an effective website relies as much on clear strategic thinking as on a solid technical structure.
Today, I support VSEs and independent experts in making the right choices from the start, avoiding locked-in solutions, and building tools truly adapted to their objectives.
My role is not limited to execution: I manage projects, challenge needs, and help make the right product, technical, and editorial decisions.
Two paths depending on your needs:
• BALANCE: to modernize and stabilize a website that has become a hindrance
• GROWTH: to build a high-performing, visible, and sustainable tool.
My method:
• Custom WordPress development, with clean, maintainable, and scalable code.
• An architecture designed to allow freedom and avoid unnecessary dependencies.
• Content and structure designed for your clients, SEO/GEO, and AI.
• Close support with a real project management approach.
Based in Essonne (91), I help VSEs and freelancers clarify their web presence and digital priorities.
French
Native or bilingual
English
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Haut-volStrategic Redesign & Immersive Experience for a High-End Drone PhotographerJanuary 2026 - April 2026 (3 months)The existing website did not reflect the quality of the work: inconsistent design, generic content, and a lack of immersive experience.We started from scratch.My support:Clarification of positioning and target audienceConsistent art direction (palette, mood, visual storytelling)Conversion-oriented structureLightweight WordPress site, without technical dependenciesResult:
- A website aligned with their visual universe
- Better qualified clients
- Initial leads within the first few weeks
- KSG ConseilComplete Website RedesignFebruary 2025 - April 2026 (1 year and 2 months)The consulting firm KSG faced a common problem: a slow, complex website, and total dependence on a service provider.Every modification became a bottleneck.My approach:Starting with a lightweight and controlled WordPress foundationSimplifying the interface for complete autonomyPremium, more engaging visualsRethinking the structure for greater clarityResult:
- A fast, clear, and easy-to-manage website
- An autonomous and confident client
- A website that supports the business instead of hindering it
- Créations Blanc CouleursHigh-End E-commerce Redesign for an Artisan (Elegance & Performance)September 2024 - January 2025 (4 months)An aging website (10 years old), not very secure, and not adapted to the artisan's high-end image.My approach:
- Complete UX/UI and technical redesign
- Structuring of the offer (categories, products)
- Mobile optimization and performance
- Compliance (hosting, GDPR)
Result:- An elegant, fast, and secure website
- Complete autonomy for the client
- An image consistent with her positioning
👉 A platform designed to be scalable and optimize her web presence
Recommendations
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Education
- Associate's degree with specialization in web & digital designMarcorel – Print & Web Graphic Designer2019Intégration des enjeux digitaux : webdesign, UX, interfaces
- Professional Bachelor's degreeL'École Multimédia2020Approfondissement en design graphique & communication