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Albane MérieuxAM

Albane Mérieux

Supermalter

Digital Marketing (eCommerce, CRM, Acquisition)

€670/day
12 projects
Paris, FR
3-7 years
E-commerce
E-commerce Strategy
Salesforce Service Cloud

Average response time: 1 hour

Freelancer profile translated to English.
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About Albane

I offer to support brands in their digital strategy. With many years of experience in digital and 7 years of specialization in eCommerce topics, I support you both in the construction of your digital strategy and your operational needs with a very good mastery of many tools (Adobe Campaign, Salesforce Commerce Cloud (SFCC), SFSC, Photoshop, Google Analytics, Meta Business Manager, Google Ads, GMC ...).

  • English

    Fluent

  • Italian

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • LVMH
    eCommerce, CRM, Acquisition Manager - Fresh Beauty
    E-COMMERCE
    December 2021 - Today (4 years and 6 months)
    Paris, France
    Launch of the fresh.com Europe site in April 2022. Definition of the strategy according to sales and profitability objectives. Autonomous management of all eCommerce, CRM, media and customer service levers in connection with the European marketing strategy.

    Project management - Guarantor of project roadmaps with the various teams involved.

    Business - Responsible for the P&L fresh.com and the profitability of the site.

    Tech - Mastery of all the tools necessary for managing the site: SFCC, SFSC, Adobe Campaign, Photoshop, Google Analytics, Excel, Datastudio, Meta Business Manager, Google Ads, GMC.

    Media & Acquisition - Paid Social, SEA, display, native ads, affiliation. Launch and management of campaigns to boost eCommerce performance.

    CRM - Definition of the CRM roadmap, from recruitment to sending newsletters and up to after-sales service.
  • L'Oréal Luxe
    eCommerce, CRM & Acquisition Manager - Yves Saint Laurent Beauté
    E-COMMERCE
    February 2020 - December 2021 (1 year and 10 months)
    Paris, France
    Results: +587% turnover in 3 years - 1st contributor to L'Oréal Luxe D2C growth

    Management - Creation and management of a team of 4 people to support the growth of the site

    Strategy - Definition of the strategy, objectives and eCommerce action plans (conversion rate, average basket, service usage rate, SEO) and CRM (recruitment, loyalty, engagement)

    Innovation - Deployment of new projects and new mechanics: e-consultations, bundles, private offers...

    Animations - Definition and management of 360° animations (CRM, media and eCommerce) in connection with brand news, commercial highlights and objectives

    Customer experience - Creation of a roadmap of AB tests aimed at improving UX and performance

    Image - Make the yslbeauty.fr site the most beautiful place to discover the brand by finding the balance between business issues and the image issues of a couture brand
  • L'Oréal Luxe
    Digital Media Manager - Armani Beauty
    E-COMMERCE
    December 2019 - January 2020 (2 months)
    Paris, France
    Strategy - Implementation of the digital media strategy within the plan
    plurimedia. Ensure the development of awareness, engagement and
    consumer loyalty.

    Operational excellence - Implementation of campaigns from brief to final report
    in connection with the agency and in line with brand image requirements.

    Analysis - Ensure plurimedia efficiency and optimize campaigns with agility in
    based on lessons learned.

    Innovation - Challenge teams with new mechanics and new
    partners.
    Media Digital Communication Facebook Marketing Instagram Marketing Snapchat Ad 360° Communication
Check out Albane's experience

Reviews

5.0

Out of 1 rating

C

Céleste

L'Oréal Produits de Luxe France

Reviewed on 9/30/2019

Albane is an excellent element in our team. Very independent, she knows how to manage multiple digital projects with mastery, rigor and creativity. Her multidisciplinary knowledge allows her to position herself on many subjects as an expert. Working with Albane is a real pleasure, always willing and smiling, she knows how to carry out a project by giving it commercial potential while respecting the brand image. Together we had the opportunity to work on CRM (assembly, creation, sending brief...), webmastering, media acquisition (facebook, instagram), search (SEO and SEM) and some specific branding projects.

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Education

  • Bachelor Marketing and Communication
    ISEG
    2016
  • Marketing Program
    University of California, Berkeley
    2016
Check out Albane's education

Skill set

Emailing
Newsletter Design
Facebook Ad
CRM
E-reputation
Community management
Benchmark
Webmarketing
Webmarketing Strategy
SFCC
Salesforce Commerce Cloud
Adobe Photoshop
Adobe Campaign
Google Analytics
Meta Ads
Google Ads
Google Merchant Center
Media
Digital Communication
Facebook Marketing
Instagram Marketing
Snapchat Ad
360° Communication
Web Project Management
Traffic Acquisition
AB Tasty
Display
Google Search Console
Project Management
SEO
SEA
Loyalty
Advertising
Communication Strategy
Innovation
Web analytics
Marketing
Team Management
Content Marketing

Categories