Freelancer profile translated to English.
Back to original languageAbout Albane
As an independent UX/UI Designer & Graphic Designer since 2019, I have acquired 360° expertise after 10 years of experience in marketing and communication within multinational companies. Accustomed to collaborating with different stakeholders, I know how to respect deadlines while adapting to everyone's constraints rigorously and reactively.
My approach is human-centered. Empathetic and a good communicator, I support your teams to understand and pragmatically address their challenges, whether it's to strengthen brand image, improve user experience, or design high-impact visual materials.
Based in the Geneva region, I would be happy to meet you to discuss your project!
French
Native or bilingual
English
Fluent
Spanish
Basic
Swedish
Basic
Can work on-site
Annemasse (up to 20km), Genève (up to 20km)
Experience
- FreelanceUX/UI Designer - Graphic DesignerFebruary 2019 - Today (7 years and 4 months)UX/UI Design
- **Intranet Redesign**: Carried out the redesign of an intuitive and engaging intranet to optimize user experience and increase traffic. Created personas and collaborated with stakeholders to define features. Developed wireframes and interactive prototypes with a responsive approach.
- **Mobile Application Design**: User research, creation of personas, empathy maps, and user journeys, competitive analysis to identify user behaviors, needs, and pain points. Designed the site structure and developed wireframes and high-fidelity prototypes.
Web Design- Defined user journeys and navigation paths to design responsive websites (using CMS like WIX and Squarespace for quick and efficient implementation).
- Created logos and graphic guidelines to ensure a consistent digital presence aligned with brand identity.
Graphic Design- Developed graphic materials to enhance brand identity and marketing initiatives: logos, graphic guidelines, event flyers, business cards, banners, calendars, stickers, banners, and catalogs.
- CotyMarketing Manager Fragrance Travel Retail WorldwideFASHION AND COSMETICSApril 2011 - August 2017 (6 years and 5 months)Genève, SwitzerlandDesigned product presentations and presentations for budget meetingsConceptualized and executed a "gifting" animationDeveloped "Travel Retail Exclusives" productsImproved the Salesforce cloud interface and trained the sales teamDefined the portfolio of over 10 fragrance brands (Calvin Klein, Marc Jacobs, Chloé, Bottega Veneta...) to adapt them to Travel Retail specificities.Developed sales and profitability for fragrancesAnalyzed sell-in and sell-out salesSales forecasting and consideration for process improvementResult of turnover compared to the previous year:Travel Retail Exclusives +17%
- Electronic ArtsCRM CAMPAIGN EXECUTIVEENTERTAINMENT AND LEISUREMay 2008 - August 2010 (2 years and 4 months)Genève, SwitzerlandCreated briefs sent to the agencyImproved the monthly newsletter sent to 10 million playersDefined and implemented the digital CRM strategy for flagship titles in EuropeAudience targetingDeployed product emails in coordination with the agency and European officesAnalyzed results and made recommendations (implementation of dynamic content, testing strategy)Newsletter Results: +16% open rate, +40% click-through rateOfficial Honoree, 2010 Webby Awards for the "Spore" Newsletter
Recommendations
FU
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Education
- Continuing education in Graphic DesignGraphic Design training and courses, Nyon, Switzerland
- 5-month university exchange: Management in a Scandinavian perspectiveLinköping University, Sweden2005
Certifications
- UX Design CertificateGoogle2024
- UX/UI Design CertificateCad School Geneva2020