AKFreelancer profile translated to English.
Back to original languageAbout Albane
As an independent UX/UI Designer & Graphic Designer since 2019, I have acquired 360° expertise after 10 years of experience in marketing and communication within multinational companies. Accustomed to collaborating with various stakeholders, I know how to respect deadlines while adapting to everyone's constraints rigorously and reactively.
My approach is human-centered. Empathetic and a good communicator, I support your teams to understand and pragmatically address their challenges, whether it's to strengthen brand image, improve user experience, or design high-impact visual materials.
Based in the Geneva region, I would be happy to meet you to discuss your project!
French
Native or bilingual
English
Fluent
Spanish
Basic
Swedish
Basic
Can work on-site
Genève (up to 20km)
Experience
- FREELANCEUX/UI Designer & Graphic DesignerMay 2019 - Today (7 years and 1 month)FranceUX/UI Design
- Intranet Redesign: Carried out the redesign of an intuitive and engaging intranet to optimize user experience and increase traffic. Created personas and collaborated with stakeholders to define functionalities. Developed wireframes and interactive prototypes with a responsive approach.
- Mobile Application Design: User research, persona creation, empathy maps, and user journeys, competitive analysis to identify user behaviors, needs, and pain points. Designed the site structure and developed high-fidelity wireframes and prototypes.
Webdesign- Defined user journeys and navigation paths to design responsive websites (using CMS like WIX and Squarespace for quick and efficient implementation).
Graphic Design- Created logos and brand guidelines to ensure a consistent digital presence aligned with brand identity.
- Developed graphic materials to strengthen brand identity and marketing initiatives: logos, brand guidelines, event flyers, business cards, banners, calendars, stickers, roll-ups, and catalogs.
- COTYMarketing Manager Fragrance Travel RetailJanuary 2011 - August 2017 (6 years and 8 months)Genève, Switzerland
- Designed product presentations and presentations for budget meetings. Conceptualized and executed a "gifting" animation.
- Developed "Travel Retail Exclusives" products.
- Improved the Salesforce cloud interface and trained the sales team.
- Defined the portfolio of over 10 fragrance brands (Calvin Klein, Marc Jacobs, Chloé, Bottega Veneta...) to adapt them to the specificities of Travel Retail.
- Analyzed sell-in and sell-out sales.
- Forecasted sales and considered process improvements.
- Result of turnover compared to the previous year: Travel Retail Exclusives +17%
- ELECTRONIC ARTSCRM Campaign Executive EuropeJanuary 2008 - January 2010 (2 years)Genève, Switzerland
- Created briefs sent to the agency.
- Improved the monthly newsletter sent to 10 million players.
- Defined and implemented the digital CRM strategy for key titles in Europe.
- Targeted the audience. Deployed product emails in coordination with the agency and European offices.
- Analyzed results and provided recommendations (implementation of dynamic content, testing strategy).
- Newsletter results: +16% open rate, +40% click-through rate.
- Official Honoree, 2010 Webby Awards for the "Spore" Newsletter.
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Education
- Graphic Design TrainingEcole des arts appliqués Design et Formations. Nyon2020Formation en Graphisme
- Master in CommunicationGrenoble Ecole de Management2005Master en Communication et Marketing
Certifications
- Google UX Design CertificateGoogle2004
- UX UI Design CertificateCadSchool, Geneva2020