Freelancer profile translated to English.
Back to original languageAbout Albane
With 9 years of professional experience in Communication, I wish to leverage my skills as a Consultant.
Throughout my career, I have worked in an international environment, allowing me to acquire a very good understanding of the challenges and specificities of the fashion (luxury) and hospitality markets, and to build and foster a privileged network of journalists, influencers, talents & creative agencies.
Defining strategy, analysis, and managing various 360° PR communication projects are actions I have successfully carried out in recent years.
My experience and know-how, along with my creativity and strong product sensitivity, are my main assets to support you in your future Communication strategies.
Italian
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- SandroCommunication & Marketing ManagerLUXURY GOODSMarch 2012 - January 2017 (4 years and 10 months)Paris, FranceCommunication:• Definition and management of PR strategy through the management of press offices in France / Europe / Asia / US and SMCP US & SMCP Asia subsidiaries• Quantitative and qualitative analysis of media coverage via DMR• Production of image events: catering, sponsorships, animations for press presentations/dinners, store openings, blog events, capsule collection launches, VFNO etc.• Coordination of interviews and photo shoots of designers• Briefing and creation of print & online press communication tools• Celebrity & blogger product placementsMarketing:• Development of press gifts & GWP: benchmark, supplier sourcing, budget, development and production monitoring• Implementation of influencer marketing operations: contests via leading blogs relayed on social networks• Strategic thinking and coordination of co-branding partnerships: proposals, budget and project monitoring
- The Hoxton, ParisPR & Events Communication ManagerHOSPITALITYApril 2017 - October 2018 (1 year and 7 months)Paris, FrancePR:• Definition of the PR strategy for the pre and post opening of The Hoxton, Paris• Development of the hotel's influence strategy through the Hox Friends program• Content creation for social media & monitoring• Establishment of media partnerships to ensure the hotel's visibility in relevant online and offline publicationsEvents:• Definition of the hotel's cultural program - 6 events per month: partner research, format definition, F&B coordination and creation of communication tools• Management of the retail space and implementation of collaborations such as "Something in a Box" with Studio Marant, "Sonos Room" with Sonos, "L'Oasis Pichard" with Amélie Pichard• Creation of the newsletter and online publication of events on The Hoxton website
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Education
- Master 2 "International Fashion Product Marketing"MOD'SPE2011Titre de « Directeur du Développement des Produits Mode » Mémoire de fin d’études : « Les facteurs clés de succès des marques mode françaises middle-market : Etude de cas Sandro ».