Freelancer profile translated to English.
Back to original languageAbout Albane
Hello!
I'm Albane and I recently moved to London.
Rest assured, I maintain contact with France and its great clients/projects, remotely or by traveling.
I am committed to using my creativity to deliver solutions that are both attractive and commercial.
Curious and passionate, I constantly monitor trends to offer store atmospheres and customer experiences that evoke strong emotions.
My approach to VM work involves multiple skills:
•✨Attention to detail:
Maintaining a high level of care and requirement through attractive window displays, trendy mannequin silhouettes, and relevant product presentations – with a keen eye for combining colors and styles.
•🎯Strategic and creative approach:
Providing both creative and commercial solutions with an approach focused on KPIs, customer behavior, and store capacity.
•📒Creation of Guidelines:
Producing detailed content in photo illustrations, information, and styling advice to deliver clear and concise merchandising recommendation materials for store networks.
•🗓Organization and planning:
7 years of experience in planning VM layouts in line with the commercial calendar, as well as 4 years in budget management and supplier research/liaison.
•🔧Leadership and management:
Supervising and monitoring a VM team for 4 years with a particular focus on knowledge transfer, development, and skill enhancement of profiles.
•👩🏻🏫Training/Coaching:
4 years of experience as a section manager and VM lecturer in schools. Developing store teams through training sessions and supporting brands with their VM strategies.
•🔗Coordination:
Managing the flow of visual information between various internal and external stakeholders.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km), Lille (up to 15km), Bordeaux (up to 10km)
Experience
- FreelanceVISUAL MERCHANDISER, CONSULTANT AND TRAINERSeptember 2017 - Today (8 years and 9 months)Londres, United KingdomVisual Merchandiser, consultant & trainer with 19 years of experience, I help brands create impactful retail experiences while passing on my expertise to teams to enhance brand image and boost performance.H&M - GALERIES LAFAYETTE - PROMOD - RODIER - ROCHAS - HECHTER - KIABI - DECATHLON - LEROY MERLIN - SVR - PHARMUPP - CLUB MEDMJM GRAPHIC DESIGN SCHOOL - MJM SCHOOL ONLINE - PPA BUSINESS SCHOOL - UNIVERSITY OF ROUEN - EIDM FASHION & LUXURY - SYNERGY SCHOOL
- DECATHLON SE - FRANCE
On Malt
VM Support for the creation of new downtown concepts (small formats)SPORTSFebruary 2025 - July 2025 (5 months)Londres, United KingdomSupport for the Retail Lab team (Concept Format Project manager, CX/UX Designer, Architect-Retail designer, Customer journey leader, VM) in adapting customer journeys to new downtown/airport formats (Tahiti airport).- Creation of the new customer journey for POS formats adapted to city centers, beach or mountain environments, and stations/airports- Adaptation of the journey from a large format strategy to a small POS- Strategic placement of focal points to pace the journey and orient flows, taking into account the target audience and its environment. Offering the experience of a unique Sport ecosystem- Adaptation of VM presentations on wall displays for smaller formats and a more refined offering adapted to new markets- Creation of 3D renderings for detailed plans and wall display layouts - DECATHLON SE - FRANCEStructuring Principles - Small Formats (Decathlon)SPORTSAugust 2025 - December 2025 (5 months)Londres, United KingdomAdaptation of new VM structuring principles on wall displays for smaller formats and a more refined offering adapted to new markets.Creation of 3D renderings for detailed plans and wall display layouts.
Reviews
Ferran
DECATHLON SE - FRANCE
Several days project
-
Reviewed on 8/11/2025
Very high level of Visual Merchandising which allowed us to go further in our approaches. Always on time, Albane understood and applied the brief very well and was proactive.
V
Virginie
DHI
Reviewed on 6/16/2023
Very good contact, fast and precise, it's a pleasure to work with Albane.
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Education
- Higher Education Certificate in Visual MerchandisingLa Fabrique - School of Fashion and Decoration Trades2005Certificat d'études supérieures Visual Merchandising
- DEUG in Art History and ArchaeologySorbonne2003DEUG Histoire de l'Art et Archéologie
Skill set
Categories
- Other