Freelancer profile translated to English.
Back to original languageAbout Albane
Hello!
I'm Albane and I recently moved to London.
Rest assured, I'm keeping in touch with France and its great clients/projects, remotely or by traveling.
I am committed to using my creativity to deliver solutions that are both attractive and commercial.
Curious and passionate, I am constantly monitoring trends to offer store atmospheres and customer experiences that evoke strong emotions.
My approach to the VM profession is based on multiple skills:
•✨Attention to detail:
Applying a high level of care and rigor through attractive displays, trendy mannequin silhouettes, and relevant product presentations – with a keen eye for combining colors and styles.
•🎯Strategic and creative approach:
Providing solutions that are both creative and commercial, with an approach focused on KPIs, customer behavior, and store capacity.
•📒Creation of Guidelines:
Producing detailed content in photo illustrations, information, and styling advice to deliver clear and concise merchandising recommendation materials for store networks.
•🗓Organization and planning:
7 years of experience in planning VM layouts in line with the commercial calendar, as well as 4 years in budget management and supplier research/liaison.
•🔧Leadership and management:
Supervising and monitoring a VM team for 4 years, with particular attention to knowledge transfer, development, and skill enhancement of profiles.
•👩🏻🏫Training/Coaching:
4 years of experience as head of section and VM lecturer in schools. Developing store teams through training sessions and supporting brands with their VM strategies.
•🔗Coordination:
Managing the flow of visual information circulating between various internal and external stakeholders.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km), Lille (up to 15km), Bordeaux (up to 10km)
Experience
- Scotch & SodaVM WINDOWS DESIGNER / Window Display DesignRETAIL (LARGE RETAILERS)April 2026 - Today (4 months)- Creation of Window Concepts for AW26 and SS27 seasons based on collection themes for deployment across the international partner network- Creation and production of graphic elements
- Studio Albane Aubert | FreelanceVisual Merchandiser | Customer Experience | Window Design | Consultant & TrainerSeptember 2017 - Today (8 years and 11 months)Londres, United KingdomVisual Merchandiser, consultant & trainer with 19 years of experience, I help brands create impactful retail experiences while sharing my expertise with teams to enhance brand image and boost performance.H&M - GALERIES LAFAYETTE - PROMOD - RODIER - ROCHAS - HECHTER - KIABI - DECATHLON - LEROY MERLIN - SVR - PHARMUPP - CLUB MEDMJM GRAPHIC DESIGN SCHOOL - MJM SCHOOL ONLINE - PPA BUSINESS SCHOOL - UNIVERSITY OF ROUEN - EIDM FASHION & LUXURY - SYNERGY SCHOOL
- DECATHLON SE - FRANCE
On Malt
VM CONSULTANT / RETAIL & SPACE / CUSTOMER EXPERIENCE New downtown concepts (small formats)SPORTSFebruary 2025 - July 2025 (5 months)Londres, United KingdomSupport for the Retail Lab team (Concept Format Project manager, CX/UX Designer, Architect-Retail designer, Customer journey leader, VM) in adapting the customer journey to new downtown/airport formats (Tahiti airport).- Creation of the new customer journey for point-of-sale formats adapted to city centers, beach or mountain environments, and train stations/airports- Adaptation of the customer journey from a large-format strategy to a small point-of-sale- Strategic placement of focal points to pace the journey and direct traffic, considering the target audience and its environment. Offering the experience of a unique Sports ecosystem- Adaptation of VM presentations to wall displays for smaller formats and a more refined, market-adapted offering- Creation of 3D renderings for detailed plans and wall installations
Reviews
Ferran
DECATHLON SE - FRANCE
Several days project
-
Reviewed on 8/11/2025
Very good level of Visual Merchandising which allowed us to go further in our approaches.
Always on time, Albane understood and applied the brief very well and was proactive in her suggestions.
V
Virginie
DHI
Reviewed on 6/16/2023
Very good contact, fast and precise, it's a pleasure to work with Albane.
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Education
- Higher Education Certificate in Visual MerchandisingLa Fabrique - School of Fashion and Decoration Trades2005Certificat d'études supérieures Visual Merchandising
- DEUG in Art History and ArchaeologySorbonne2003DEUG Histoire de l'Art et Archéologie
Skill set
Categories
- Other