Alba Moreno Vaquerizo

Art direction and Branding for companies that dare to stand out from their competitors and leave their mark wherever they go.

- I advise you on the Visual Identity of your Startup or SME.

- I design (or redesign) the visual identity of your Startup or SME.

- I design and manage branding projects. Application of visual identity to different online and offline media: web, social media, posters, catalogs, packaging.

- I lead and supervise the visual creation of your project, ensuring that all graphic elements, images, and designs are aligned with the brand's vision and objectives.

- Visual design and management of marketing campaigns aligned with the strategy.

- Brand Guardian. I ensure that all your brand's communication aligns with the intended aesthetics and values.

- UX research

- UX architecture

- User testing

- Design of user stories, flows, wireframes

- Design and application of visual identity

- Creation and application of Design Systems

- Work in multidisciplinary teams

- SCRUM methodology by sprints

Design and layout of responsive websites and landing pages for SMEs in various sectors.

- UX/UI research

- Wireframe design

- Creation of web resources in Adobe Photoshop and Illustrator

- Mobile First method

- Accessibility considerations (User-Centered Design)

- Prototyping

- Corporate Identity Application

- Use of the company's own CMS (Content Management System).

- Basic HTML and CSS code editing. Design and configuration of e-commerce for SMEs in various sectors

- Creation of CSV files (Excel) for mass product uploads.

- Configuration of payment and shipping methods.

- Design of the website/landing page and product pages

- Functionality testing.