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Alba Moreno VaquerizoAM

Alba Moreno Vaquerizo

Brand Design / Branding / Social Media

€180/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alba

Looking to shape (or give new life to) your brand?

I help all kinds of companies and bold projects build authentic brands that not only look good but also communicate and connect.

With over a decade of experience, I know that every brand has its own story, and my job is to give it an identity that represents and enhances it.

How can I help you?
✨ Design or redesign of visual identity (logo, color palette, typography, graphic resources).
✨ Creation of graphic pieces under your existing brand: banners, posters, catalogs, packaging, social media, etc.
✨ Visual design of marketing campaigns, so your communication is coherent, attractive, and effective.
✨ Application and supervision of your visual identity across all online and offline media.

I work with strategy, creativity, and a touch of humor (because when you enjoy what you do, it shows in the results).

🔍 If you're looking for more than just a pretty logo — a brand that leaves a mark — I invite you to write to me. I'm eager to hear your story!
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Madrid (up to 50km)

Experience

  • Self-Employed
    Visual Identity | Branding | Art Direction
    October 2024 - Today (1 year and 8 months)
    Madrid, Spain
    Art direction and Branding for companies that dare to stand out from their competitors and leave their mark wherever they go.
    - I advise you on the Visual Identity of your Startup or SME.
    - I design (or redesign) the visual identity of your Startup or SME.
    - I design and manage branding projects. Application of visual identity to different online and offline media: web, social media, posters, catalogs, packaging.
    - I lead and supervise the visual creation of your project, ensuring that all graphic elements, images, and designs are aligned with the brand's vision and objectives.
    - Visual design and management of marketing campaigns aligned with the strategy.
    - Brand Guardian. I ensure that all your brand's communication aligns with the intended aesthetics and values.
    Art Direction Web Design Graphic Design Online Design Logo Design
  • No Country
    UX/UI Designer
    March 2024 - April 2024 (1 month)
    - UX research
    - UX architecture
    - User testing
    - Design of user stories, flows, wireframes
    - Design and application of visual identity
    - Creation and application of Design Systems
    - Work in multidisciplinary teams
    - SCRUM methodology by sprints
    Product Design UX/UI UI/UX Design UX Research UI Design
  • konecta
    Web Designer
    November 2022 - December 2023 (1 year and 1 month)
    Madrid, Spain
    Design and layout of responsive websites and landing pages for SMEs in various sectors.
    - UX/UI research
    - Wireframe design
    - Creation of web resources in Adobe Photoshop and Illustrator
    - Mobile First method
    - Accessibility considerations (User-Centered Design)
    - Prototyping
    - Corporate Identity Application
    - Use of the company's own CMS (Content Management System).
    - Basic HTML and CSS code editing. Design and configuration of e-commerce for SMEs in various sectors
    - Creation of CSV files (Excel) for mass product uploads.
    - Configuration of payment and shipping methods.
    - Design of the website/landing page and product pages
    - Functionality testing.
    Web Design Digital Design Banner Design Content Creation and Writing

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Education

  • Graphic Design & Publishments, Graphic Arts
    IES Puerta Bonita
    2009
    Graphic Design & Publishments, Graphic Arts
  • Digital Design and Creation
    Universitat Oberta de Catalunya

Skill set

Categories