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Alba López ToralAL

Alba López Toral

Supermalter

Project/Program/Product Manager

€450/day
5 projects
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alba

Proactive, passionate, and with a positive attitude, I enjoy facing challenges, taking on different roles, and working as part of a team that shares the same vision and works towards the same goals.

I excel in demanding roles and have a commitment to quality, attention to detail, and consistency. I have a proven track record in managing programs, projects, and products, improving team efficiency through new processes and system design, and my primary focus is always to become the trusted advisor for my clients, colleagues, and senior executives.

I have also led teams of PMs and BAs, which gives me the experience not only to guide individuals in their professional growth but also to grow the team with clear and efficient ways of working.


Some of my areas of expertise include:

-Management and direction of web programs and projects with Agile and Waterfall methodology
-Requirements gathering with different teams and stakeholders at various levels
-Roadmap and objective planning
-Process implementation and improvement
-Leadership of internal and external project/program teams
-Coaching/Training of more junior team members in both Project Management and Product and Business Analysis.
-Improvement of conversion rates through analysis and implementation of web product improvements

Examples of companies I have worked with: Sky Business, Nails Inc, SAP, Tangent (UK Consultancy), Dr. Martens, The White Company, and KPS (Consultancy UK)

You can search for my profile on LinkedIn for more information and recommendations.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Portuguese

    Basic

Remote only
Primarily works remotely

Experience

  • Au Depart
    Program, Product and Project Manager
    E-COMMERCE
    April 2024 - August 2024 (4 months)
    Londres, United Kingdom
    Program Manager of the three mentioned brands part of `The Collective 11´ company with product and project manager responsibilities. The following are the core functions
    of the position:
    -Directed rebranding initiatives for Au Depart Paris, Wild Donkey, and Alyx UK brands, overseeing new website launches.
    -Managed external development agencies to ensure program delivery within scope,
    time, and budget.
    -Provided strategic updates to the CEO, aligning project outcomes with business
    goals.
    -Optimised resource and financial management, reducing program costs.
    -Responsible for managing cross-project dependencies.
    -Responsible for ensuring Agile methodology was followed to the same standards in
    all teams and ensured the structure and ceremonies were followed.
    Product Management Program Management Project Management Project Management Web Project Management
  • KPS UK
    Senior Project Manager
    E-COMMERCE
    April 2023 - April 2024 (1 year)
    Londres, United Kingdom
    Consultant Senior Project Manager 100% on client account 'The White Company' in London, UK.
    The position is remote from Spain with sporadic travel.

    100% resource allocated to the client `The White Company´as SPM for their ‘BUY’
    Squad which looks after all purchase and post-purchase areas of the website. The
    following are the key responsibilities of the position:
    -Supporting the planning and development of the Digital Roadmap.
    -Responsible for the delivery of multiple Global projects simultaneously.
    -Responsible for ensuring Agile methodology was followed to the same standards in
    all teams and ensured the structure and ceremonies were followed.
    -Acting as a Scrum Master.
    -Planning and executing communication plans to Senior stakeholders to update and
    discuss key deliverables.
    -Producing accurate and timely reporting of projects and program status throughout
    its life cycle both on the Client and Consultancy sides.
    -Cross-project interdependency management.
    -Financial management, resource allocation vs budget, end-of-month reconciliation
    etc.
    -Team’s Resource Management against budget.
    -Manage the workload of a dedicated delivery team (external BA from the consultancy
    side + internal development from the client’s side).
    Web Project Management Agile Methodologies Process Optimization Process Improvement Squad Management Scrum Strategic Consulting Team Management
  • StreetTrend
    Lead PMO Consultant
    FASHION AND COSMETICS
    April 2022 - Today (4 years and 4 months)
    Madrid, Spain
    Key responsibilities:
    -Planning and development of the Global Digital Roadmap.
    -Product Management - Includes Product research and ideation.
    -Responsible for the full cycle ideation and delivery of this Digital Roadmap program.
    -Planning and executing communication plans to Senior stakeholders to update and discuss key deliverables.
    -Producing accurate and timely reporting of projects and program status throughout its life cycle.
    -Implementing and managing the set up of tools and standards for managing the program to ensure project goals are achieved.
    -Cross-project interdependency management.
    -End of quarter and end of year ROI reporting
    -Managing third party and other teams contributions to the projects and programme.
    -Implementation of PMO (BA, PM and BAU) processes as well as ways of working for efficiency improvements.
    -Manage the workload of a dedicated delivery team (external development agency + internal development specialist as direct report).
    -Increasing monthly revenue and CR among other key metrics.
    Product Management Project Management Program Management Strategic Consulting Project Management Web Development Web Project Management E-commerce

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Education

  • Diploma in Business Administration, Business Administration and Management, General
    UNIVERSIDAD REY JUAN CARLOS
    2012
    Diplomatura en Ciencias Empresariales, Business Administration and Management, General
  • Leadership and Integrated Project Management, Business
    Universidad Nacional de Educación a Distancia - U.N.E.D.
    2015
    Liderazgo y Dirección integrada de proyectos/ Leadership and Project Management., Business

Certifications

  • Prince2 Foundation
    Axelos
    2018
    Program Management Project Management Agile and Waterfall Methodologies Best Practices Project Management
  • Price2 Practitioner
    Axelos
    2018
    Program Management Project Management Change Management Best Practices Agile and Waterfall Methodologies Project Management

Skill set (36)

Categories