About Alba
Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
German
Conversational
Experience
- www.staytopmarketing.comFounder & Creative Lead – StayTop MarketingJanuary 2025 - Today (1 year and 5 months)Boutique agency focused on branding and digital strategy for hotels and unique accommodations.• Developed and executed social media and content strategies for boutique hotels and agrotourism properties.• Directed editorial shoots, video campaigns, and brand storytelling.• Developing StaySwap, a platform connecting hotels with influencers.• Oversaw website design, brand refreshes, and digital experience.
- Graswald.aiFreelance Visual Creator (AI x Fashion)January 2025 - Today (1 year and 5 months)• Create editorial-style campaigns for fashion brands using• Combine generative visuals with brand identity for e-commerce and social media.• Collaborate with art directors and marketing teams to deliver impactful assets.
- www.hoteldistribute.comSales Development RepresentativeJanuary 2025 - January 2025• Developed a lead generation strategy using Apollo.io for B2B hotel tech outreach.• Wrote and tested outbound messages, managed pipelines, and booked demos.• Built the www.hoteldistribute.com website in 48 hours, including structure, copy, and visuals.
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Education
- Bachelor's in TourismUniversity of the Balearic IslandsBachelor's in Tourism
- Data Analytics & VisualizationMacquarie UniversityData Analytics & Visualization