Freelancer profile translated to English.
Back to original languageAbout Alba
I am Alba,Social Media Manager, Media Buyer/Paid Media and consultant in Artificial Intelligence applied to digital marketing
💻 albadelamorena.com <- Some works & Portfolio.
I help SMEs, restaurants, and personal brands to grow through a clear strategy of. Social Media, digital advertising (Meta Ads and TikTok Ads), and intelligent automation.
I don't just work as a social media manager. I analyze the business, design the strategy, and build a system that combines:
• Strategic content creation
• Complete and automated digitalization for businesses
• Optimized digital advertising campaigns
• Automation with AI and 24/7 virtual assistants
• Conversion funnels and lead generation
I work with tools like ChatGPT, Make, Zapier, HeyGen, ElevenLabs, Gamma, among others to implement real solutions: automate processes, improve customer service, and optimize the performance of each campaign.
I am currently building a SaaS system.
I have over 15 years of experience in hospitality and management, which allows me to understand profitability, margins, and the importance of investing every euro wisely.
If you are looking for aclose, fast, professional, strategic, and specialized digital marketing professional with AI, I will be delighted to help you turn your online presence intoa digital system that truly works.
Catalan
Native or bilingual
English
Conversational
Spanish
Native or bilingual
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Gea Global Services
On Malt
Premium Audiovisual System with AICONSULTING AND AUDITSMay 2026 - May 2026In progress...Premium audiovisual production.Content adaptation for YouTube and Instagram.Cinematic editing and post-production.AI integration using HeyGen.Creation of a coherent visual structure for personal and financial brands.Adaptation of short clips for Shorts/Reels.Management and organization of multi-platform content.Visual direction and creative supervision.Project ObjectiveDevelop a continuous audiovisual system for OMOS focused on premium positioning, brand authority, and building long-term content for YouTube and Instagram.The project focuses on combining narrative, cinematic editing, and artificial intelligence to create a solid and differentiating visual identity.Tools UsedHeyGen ProCapCut ProMetricoolGenerative AI and audiovisual automationStrategic ApproachEach piece is specifically worked on to adapt to the consumption behavior of each platform, optimizing:format,pace,framing,retention,premium perception,and brand visual coherence.The system is designed as a scalable and evolving structure aimed at the continuous growth of the project.ResultBuilding a premium audiovisual foundation for the development of OMOS's digital ecosystem, validating content structure, visual identity, and multi-platform production workflow. - RedEntrenadoresContent Strategy and Management for User Acquisition – RedEntrenadoresDIGITAL AND ITApril 2026 - April 2026Barcelona, SpainResponsible for the definition and implementation of Red Entrenadores' digital strategy, focused on acquiring users and trainers through scalable organic content.Development of a structured, automated, and optimized content system for social media, integrating artificial intelligence tools to improve production and dissemination efficiency.FUNCTIONS AND RESPONSIBILITIESDesign of the complete organic growth strategy on InstagramCreation of a scalable content system for acquisitionDevelopment of the editorial calendar and publication planningImplementation of the strategy in Metricool (automation and scheduling)Creation of strategic copies focused on conversionDevelopment of visual creatives and videos (Reels)Content editing with tools like CapCutContent generation with AI using HeyGenVisual design with Canva aligned with brand brandingInitial profile optimization and content focusStrategic analysis for organic growthPreparation of the structure for future acquisition campaigns⚙️ TOOLS USEDMetricoolCanvaCapCutHeyGen🎯 ACHIEVEMENTS / IMPACTCreation of the complete strategic foundation of the project from scratchImplementation of a system ready for execution and scalingStructuring of content for sustainable organic growthPreparation of the channel for lead generation and brand positioning.
- Vortex Asssores y Consultores S.L.Meta Ads Validation Phase (Lead Generation)April 2026 - Today (2 months)Implementation and initial validation of Meta Ads campaigns focused on lead generation for management and consulting services.Optimization of instant forms, integration with Google Sheets, tracking setup via pixel, and complete reorganization of the advertising structure to improve lead quality, performance control, and traffic traceability.Work focused on behavior analysis, contact qualification, CPL optimization, and improvement of the commercial follow-up flow through forms + WhatsApp.
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Education
- DigitalIQS (Institut Químic de Sarrià).Digital
- Professional Community ManagerCommunity Manager Profesional
Certifications
- Community ManagerIQS University2025
- MEDIA BUYERIQS University2025