Freelancer profile translated to English.

Description

Hello, I'm Alba! Ever since I can remember, I've been surrounded by paint, pencils, and colored paper. You could say that creativity and art have always been part of my essence. A few years ago (my goodness, how time flies), I graduated in Fine Arts, specializing in drawing and graphic design. After working in the fashion world, I decided to cross the pond and do "the Americas," an experience that changed my life both personally and professionally. During that time, I trained in new digital media, was an assistant professor in the art department at the University of Tennessee, traveled, and enriched my soul. In 2015, I returned to Madrid and embarked on the freelance life. Now I have more time for myself while enjoying helping small projects and entrepreneurs create their brand image. My current services include: digital branding or brand consulting, social media management, graphic design projects, email marketing campaign creation, PowerPoint presentation optimization, and product photography.

Some of the brands/clients I have collaborated with:

FASHION / LIFESTYLE

Encuire, El Paracaidista Concept Store, Colour Feet, Colores, MdeU, Benedetta Swimwear

GOURMET

Tea Sinensis

PETS

Mascoboutique, Waggle, Neo Natural, BichOh.

HEALTH AND WELLNESS

Sawabona Holistic Center, Derma Madrid.

EDUCATION

Instituto de Empresa (IE)

ADVERTISING AGENCIES

Dekapei Agencia, Wasabi.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km), Madrid (up to 10km)

Freelance
Digital Marketing & Social Media
ARTS AND CRAFTS
May 2015 - Today (11 years and 1 month)
Madrid, Spain
I work as a digital strategist consultant and social media manager for several brands.

Some of the services include:

Defining and implementing digital marketing and social media strategy
Creating Social media content plans
Managing social media channels on a daily basis
Developing strategy and plans to support the business through the brand owned social channels to drive fan acquisition, engagement, share of voice and brand transformation in the marketplace.
Update and monitor multiple social media websites, answering questions, responding to comments and driving online interaction
Copywriting, creating, implementing and looking after Global Brand content (i.e. editorial pages, product pages, campaign pages)
Newsletter strategy and design
Social Media monthly reports
Facebook Ads
Content creation for blogs
E-commerce consultancy: design, product description, links, usability...
Fashion styling: catalogs and product photography
Social Media Content Creation and Copywriting
Freelance
Creative and Graphic Designer
ARTS AND CRAFTS
June 2010 - Today (15 years and 11 months)
Madrid, Spain
Does your brand need a makeover? Design or re-styling of logos, flyers, presentations, banners, and sliders... whatever your project needs!
Graphic Design
El Paracaidista
Ecommerce Manager
E-COMMERCE
April 2015 - June 2017 (2 years and 2 months)
Madrid, Spain
- Content Management (E-commerce, Blog and Social Media)
- Development of digital communication plan, brand awareness and online reputation. Identify target customers
- Social media monthly reports.
- Development of online marketing strategies in coordination with marketing management.
- Preparation of press releases and announcements. Relationship with the media, press and bloggers.
- Coordination of Graphic design for e-commerce: banners, sliders and all kinds of pieces required for the website.
- Design of newsletters and email marketing campaigns.
- Organization of photographic productions, product selection, presence in production for supervision and art direction.
- Generation of own photographic material such as product still life, brand and company videos , photos of campaign, etc.

Fashion styling for catalogs and product photography
Graphic Design Banner Design Newsletter Design E-commerce Content Creation and Copywriting