Alba Casanou Laborda

As afreelancespecialist indigital marketing**, I manage social media platforms like **LinkedIn, Instagram, Facebook, Pinterest, and TikTok,for bothB2BandB2Cclients. We work from aSocial Media Planthat defines the strategy where we want to focus, followed by a detailed content plan that is worked on monthly.

We perform aresults analysison a monthly, quarterly, and annual basis to ensure continuous optimization of the actions we are taking.

Additionally, I develop content forSEO**-optimized **blogs**, adapting the tone and style according to the needs of each sector. I also work on optimizing profiles on **Google My Businessand managing **PPC campaigns on social media**, maximizing brand visibility and performance.

As thehead of the Social Media department**, I manage various social media platforms. I am responsible for the entire **content creation and publication process**, from **planningto **copywriting**, following a communication strategy aligned with the previously established social media plan.

Additionally, I work withmonthly, quarterly, and annual reportsto evaluate performance and continuously optimize actions. I also sendemail marketingcampaigns, using segmented databases and performing exhaustive metric tracking, such as bounce rate.

Regardingblogcontent, I work on each topic ensuring it isSEOoptimized to improvesearch engine positioningand attract more traffic to the website.

As aDigital Marketing Specialist**, my main functions are the **management and optimizationof content for thewebsiteandsocial media**, ensuring a coherent and effective digital presence. I develop conversion-oriented campaigns with **Google Adsand social media, in addition to creating and executingemail marketingstrategies.

I also create content forcorporate blogs**, applying **SEOtechniques to improve positioning. I developmarketing plansand **communication strategies**, conducting market analyses to adjust actions according to needs and target audience behavior.