Freelancer profile translated to English.

Description

Hello, I have been working for nearly 4 years in the following areas:

►► Audit of Adwords & Bing accounts (Search & Display) and provide recommendations (account structure, operational optimizations, audiences, device targeting...)

►► Manage Adwords / Bing / Google Shopping ad campaigns.

►► Start digital marketing from scratch on Adwords & Bing.

►► Conversion rate optimization (Content Square, AB Tasty, ensure a roadmap of studies/tests/deployments)

►► Analytics (Google Analytics, report creation on Datastudio)

►► Attribution - Analyze the attribution of your marketing channels via GA / Mazeberry

This, in various sectors: energy (ecommerce and leads), food, travel.

Which companies have I supported?

►► Pierre & Vacances Center Parcs and 4 sites of the TotalEnergies group: TOTAL Proxi Energies, L'Energie tout compris, Fioulmarket, Ma Solution Pellets.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Energie tout compris - TotalEnergies
Traffic Manager
ENERGY AND UTILITIES
March 2018 - Today (8 years and 3 months)
Paris, France
-Development of the SEA strategy for the adwords account of energietoutcompris.fr

-Definition of a monthly budget for the year

-RUN SEA & Regular Optimizations (RLSA, AB tests of ads/landing pages, device, audiences...)

-Restructuring of campaigns (RLSA, new campaigns by device for CPA optimization)

-Reporting of campaigns via Datastudio and weekly communication of results + Recommendations and suggestions for next steps based on analyzed results.
Total Proxi Energies - TotalEnergies
Traffic Manager
E-COMMERCE
March 2018 - Today (8 years and 3 months)
Paris, France
-Development of the SEA strategy for the adwords account of total-proxi-energies.fr

-Definition of a monthly budget for the year

-RUN SEA & Regular Optimizations (RLSA, AB tests of ads/landing pages, device, audiences...)

-Restructuring of campaigns (RLSA, new campaigns by device for CPA optimization)

-Reporting of campaigns via Datastudio and weekly communication of results + Recommendations and suggestions for next steps based on analyzed results.
Fioulmarket - TotalEnergies
Traffic Manager
E-COMMERCE
March 2018 - Today (8 years and 3 months)
Rueil-Malmaison, France
-Development of the SEA strategy for the adwords account of Fioulmarket.fr

-Definition of a monthly budget for the year

-RUN SEA & Regular Optimizations (RLSA, AB tests of ads/landing pages, device, audiences...)

-Restructuring of campaigns (RLSA, new campaigns by device for CPA optimization)

-Reporting of campaigns via Datastudio and weekly communication of results + Recommendations and suggestions for next steps based on analyzed results.