Alan Peters

Circus Roncalli / Apollo Varieté – Screen Design & Creative Concept

Freelance project for Circus Roncalli in collaboration with the agency Parasol Island. Development of the creative concept and complete design of the screen design. Subsequently, independent screen design for the Apollo Varieté Düsseldorf (Roncalli Group), focusing on creative, contemporary digital design.

Bahn.de Advent Calendar

Concept & Ideation – Web & Mobile Game

INSIGHT – Deutsche Bahn AG

As part of this project, I developed the concept and creative guiding idea for an interactive Advent calendar as a web and mobile game for the bahn.de homepage.

The goal was to create a child-friendly, easily understandable Christmas game that works without explanation and simultaneously playfully conveys a central future topic of Deutsche Bahn: sustainable high-speed mobility and modern train concepts.

The focus was on:

Ideation and overall conceptual structure

Translation of complex mobility and sustainability topics into a playful experience

Mobile-first thinking and simple interaction

High recognition value within the Christmas campaign

The Advent calendar was prominently integrated into the Deutsche Bahn homepage and achieved a reach of over 4 million played sessions.

• Specialized in Art Direction, Screen Design, Visual Language, Campaign Creation, Conception, Social Ads

• Worked for advertising agencies, social ad agencies, management consultancies, and startups

• Realized projects for brands and agencies such as About You, Arive, Dior, Parasol Island, Henkel, Ferrero, Deutsche Bahn, HP, Mercedes Benz, MGM Cosmetics, Rheinfire, Universal Music, Krombacher, Zirkus Roncalli, and many more

• Close collaboration with project managers, stakeholders, art directors, and managing directors

• Independent setup, coordination, and leadership of freelance teams, tailored to the requirements of each project