Freelancer profile translated to English.

Description

I support teams who want to understand today's cultural dynamics to enrich and diversify their marketing, refine their touchpoints, and create more grounded, fairer, and innovative activations.

With early responsibilities, I developed 360° expertise and a taste for creative, effective, and meaningful marketing. In luxury watchmaking, I led high-impact strategic projects, coordinated multidisciplinary teams, and built a global business vision. Accustomed to complex contexts, I move forward with clarity, rigor, and adaptability.

Curious by nature, my interests are varied: from eSport competitions to the history of the Château de Versailles, through art, immersive travel, or gastronomy… I find my fulfillment in trail running: a balance between endurance, connection with nature, and a taste for adventure. I also enjoy padel and pickleball, for combining competition, conviviality, and skill.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Lorient (up to 50km)

Indépendant
Marketing Consultant
October 2024 - Today (1 year and 10 months)
Lorient, France
Creativity and innovation for performance, to give meaning to projects

• Luxury Training Organization: Design of international training to optimize the reception of foreign clients in boutiques (watchmaking).

• Parisian School Speaker: Leading conferences on Data & Luxury for Master 2 students.

• Partnership & Sponsorship - Offshore Race: Advising a skipper for strategic partnership development (ongoing mission).

• Support for local artisans: from defining product identity (Breton Brewer) to redesigning sales materials (Breton Crêpe maker), to developing brand universe (oyster farmer from the Gulf of Morbihan).
Branding Training Consulting Business Development Partnerships
ECOPARK ADVENTURES
Head of Business Development
ENTERTAINMENT AND LEISURE
January 2024 - September 2024 (8 months)
Lorient, France
Creation of the sales department to boost B2B sales in 14 parks

• Sales Strategy: creation and management of the sales department, development of the annual commercial action plan, objective setting, and key account management.

• B2B Client Acquisition: +30% in B2B ticket sales through optimized prospecting by implementing an effective CRM system.

• Management: responsible for a team of 7 field sales assistants, with the goal of providing them with the tools to optimize sales performance.
Business Development Team Management Sales Strategy Agile Method Partnerships
OMEGA - The Swatch Group
Marketing & eCommerce Manager
LUXURY GOODS
October 2019 - October 2022 (3 years)
Paris, France
Leading the marketing strategy and launching e-commerce for the French market

• Strategic Marketing: development and execution of the marketing plan, local adaptation of the annual plan with targeted activations for the market.

• Budget Optimization: strategic management of millions of euros allocated to maximize brand awareness and sales growth.

• Media Strategy: leading the media plan (65% of the budget), negotiating with media partners for premium placements, implementing major campaigns (James Bond, Paris 2024 Olympics), and monitoring performance.

• Events: conception and organization of in-store promotions, press evenings, and prestigious B2B events, from concept to operations.

• Marketing Innovation: optimizing customer touchpoints and activating new opportunities (podcasts, esports, signing new ambassadors).

• E-commerce Launch: project manager from deployment to go-live, coordinating teams to meet deadlines and objectives.

• Digital & Website: conception and execution of digital campaigns, eMerchandising and UX management, measurable increase in traffic and conversions.
Marketing Strategy E-commerce Strategy Media Event Management Project Management