About Alan
French
Native or bilingual
Experience
- Cidrerie NICOLHead of Communication & Digital DevelopmentWINE AND SPIRITSMarch 2022 - Today (4 years and 3 months)Theix, FranceNICOL Cider House – Breton family business since 1928For several years, I have been leading the communication and digital development for NICOL Cider House. My role involves modernizing the brand image, digitizing internal management tools, and structuring external communication materials.My responsibilities include:• Creating graphic materials (labels, flyers, business cards, visuals for social media and trade shows) consistent with the brand's artisanal and Breton identity.• Redesigning the visual identity of products (cider range, juices, and the new beer brand “Brasserie Vénète’S”), incorporating strong and modern storytelling.• Developing custom business tools: apple delivery management, invoice creation, delivery note generation, supplier tracking via Airtable, Make, and Google Docs.• Implementing a secure supplier portal, managing technical documents, contacts, and delivered products.• Launching an e-commerce site for direct sales of our products (based on WordPress / WooCommerce), linked to our logistics.• Automating internal workflows (email reading, invoice approval, document generation) with OpenAI API, Make, and Supabase.• Creating innovative solutions on our bottling line (e.g., bottle counter with sensors, automated washing system via Raspberry Pi and Arduino).• Managing web content, SEO, and local or online communication campaigns (social media, newsletters, professional trade shows).This transversal role combines graphic design, web development, digital project management, and a deep understanding of the operational needs of an artisanal company undergoing modernization.
- Cidrerie NICOLCommercial Development & Communication OfficerWINE AND SPIRITSMarch 2022 - Today (4 years and 3 months)Theix, FranceAt NICOL Cider House, I hold a transversal role combining commercial development, customer relations, and communication, with a focus on promoting Breton know-how and optimizing our market presence.My main responsibilities include:• Managing and expanding the client portfolio (individuals, professionals, distributors, resellers), as well as providing commercial support for the brand.• Designing commercial materials (catalogs, product sheets, professional presentations) tailored to different customer segments.• Developing online sales through an e-commerce site designed to facilitate direct orders, especially from professional clients.• Participating in regional trade shows and events, managing communication elements, prospecting, and post-event contact follow-up.• Implementing customized commercial management tools for better tracking of orders, deliveries, and supplier relations (digital portal, automations, in-house CRM).• Creating tools to facilitate the B2B customer journey (quote questionnaire, client area, online forms).• Enhancing brand image through social media, email campaigns, promotional visuals, and product storytelling.This role allows me to actively contribute to the growth of the Cider House, by combining field experience, digital innovation, and targeted communication.
- Rhuys LocationFreelance – Graphic Design & Web DevelopmentE-COMMERCEMarch 2025 - June 2025 (3 months)Theix, FranceAs part of the creation of the Rhuys Location business, I was commissioned as a freelancer to design the entire visual identity and develop a complete web solution to support the launch and structuring of this service.My missions included:• Creating the graphic identity: logo, visual guidelines, brand universe, adaptations for print and digital media.• Designing the website in React.js (responsive frontend, request form, catalog pages, etc.).• Developing the administrator back-office for managing rental requests, scheduling, and equipment inventory.• Implementing a custom backend (API, database, user management).• Optimizing performance, integrating a contact system, and preparing for natural referencing (SEO).• Linking the site with a messaging or alert system to facilitate customer communication.This project allowed me to combine expertise in custom design and web development with a strong understanding of the practical challenges of event rentals.
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Education
- BACHELOR IN WEBMARKETING & SOCIAL MEDIAMyDigitalSchool Vannes2021Stratégie de marketing en ligne Référencement naturel (SEO) Publicité en ligne (SEA) Marketing des médias sociaux Marketing par e-mail Analyse des données et des performances