Freelancer profile translated to English.
Back to original languageAbout Alan
sitaa.fr
💼 I am a web marketer specializing in SEA (Search Engine Advertising) and SMA (Social Media Advertising).
📈 With my online advertising, social media advertising, tracking & analytics services, I can help you optimize your web marketing strategy to achieve concrete results.
🤝 My work method focuses on understanding your needs and finding the best solutions to achieve your goals. I enjoy collaborating with my clients to create tailor-made advertising campaigns that help them stand out from the competition and achieve optimal ROI.
📲 If you are looking for a partner to boost your online presence, don't hesitate to contact me.
French
Native or bilingual
Can work on-site
Lorient (up to 50km), Nantes (up to 50km), Vannes (up to 20km)
Experience
- Digimood - Agence SEO / SEA / SMASEA/SMA ConsultantDIGITAL AND ITJanuary 2022 - March 2023 (1 year and 2 months)Montpellier, France• Performance management of client Search Ads (Google / Bing) and Social Ads (Facebook, Instagram, Pinterest, Linkedin…) campaigns to generate the best possible ROI and enable them to invest more in their web marketing actions.• Consulting and support: building action plans directly with clients & understanding brands' business challenges.• Campaign piloting and management: choice of audiences, keywords, ads, bidding strategies, ensuring the application of best SEA / SMA practices to achieve each client's objectives and even exceed them.• Reporting: analysis and regular reporting of campaign performance, sharing expertise and good results obtained with the client to provide the highest degree of service satisfaction.• Technological watch / R&D: monitoring innovations in the PPC market in collaboration with major platforms (Google, Bing, Facebook, Amazon, Pinterest…) and implementing new features.
- JVWEBSEA ConsultantSeptember 2020 - January 2022 (1 year and 4 months)Montpellier, France• Creation and deployment of acquisition campaigns (including international ones) on Search and Display (AdWords, Bing Ads). Development of media plans (YouTube and Facebook) and creation of Branding campaigns. Monitoring performance and daily/advanced optimizations.• Creation of operational dashboards (Weekly, Monthly) and more advanced ones (Attribution, contribution, conversion paths...).• Daily performance analysis, operational and strategic recommendations, action plan development.• Launch of new features and Beta tests in Test & Learn mode.• Responsible for the quality of prospecting audits. In charge of improving SEA deliverables.
- GrouponContent ManagerNovember 2019 - August 2020 (9 months)Valencia, Spain• Content creation:- Writing web content for the Groupon website (French and Belgian markets)- Cooperation with sales managers and other departments to ensure product legality- KPIs: quality, number of deals, number of sales• Internal communication:- Creation and facilitation of Team Building activities during lockdown
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Education
- Web Analytics & TrackingLe Wagon202350 heures de formation : - Suivi des bons indicateurs avec le framework AARRR : events, pages vues, KPIs, plan de tracking, framework AARRR, funnel de conversion, sources de trafic - Mise en place votre plan de taggage avec Google Tag Manager - Analyse des données avec Google Analytics 4 et Looker Studio
- Master 2 Strategic and Digital Communication ManagementSUP'DE COM2017D'une durée de 2 ans, cette formation me permet d'acquérir des compétences dans le pilotage d'action stratégique en communication interne et externe. J'ai développé des connaissances à plusieurs niveaux: - Management - Marketing - Finance - International Business - Communication stratégique J'ai effectué les deux ans de formation en alternance avec l'entreprise BeApp.