Freelancer profile translated to English.
Back to original languageAbout Alan
Marketing and communication professional, for nearly 10 years I have been supporting players, mainly in the world of sports, in the development of their marketing strategy, their influence, and their audience. My experience within the French Judo Federation — where I notably managed the back-to-school campaigns (+25% members in 3 years) and led the marketing and communication department for the Paris Grand Slam — allowed me to work on large-scale strategic projects, at the intersection of the field, territories, and performance challenges.
Today, I support all types of structures in analyzing their audiences, optimizing their marketing actions, and implementing engaging initiatives.
It is with this in mind that I offer three types of flexible services:
- a strategic analysis to better understand your audiences and refine your targets,
- support for the growth of your digital marketing performance,
- the design of tailor-made activations to strengthen engagement around your projects.
My approach is based on a dual skill set: mastery of field challenges and proven technical expertise in marketing levers and tools (segmentation, CRM, analytics, SEO, social media, digital campaigns). A combination that allows me to help you better understand your audiences, amplify your visibility, and create experiences that matter.
Unleash your full potential!
French
Native or bilingual
English
Fluent
Can work on-site
Bourg-en-Bresse (up to 50km), Annecy (up to 50km), Lyon (up to 50km), Genève (up to 50km), Chambéry (up to 50km)
Experience
- France Judo (Fédération Française de Judo)Marketing / Communication Project ManagerSPORTSFebruary 2017 - April 2025 (8 years and 2 months)Paris, France• Conception and implementation of recruitment campaigns for new members | +25% over the last 3 seasons• Conception and implementation of the marketing strategy for France Judo's major events:◦ Paris Grand Slam | 98% attendance in 2024◦ Judo Pro League | 1 million viewers in 2023• Development, animation, and promotion of France Judo's web platforms | +10% visits, +35% page views• Definition of the content strategy around France Judo's major projects (1000 dojos, Dojo Academy, Champions' Itinerary)• Conception and implementation of the communication support system for judo clubs (website creation platform, creation of a brand asset media library, etc.)• Implementation of France Judo's brand awareness strategy around the Paris 2024 Olympic and Paralympic Games
- Fédération Française de Hockey sur GlaceMarketing Research OfficerSPORTSFebruary 2017 - June 2017 (4 months)Cergy-Pontoise, France• Data collection and analysis• Transcription of results• Web article writing and publicationStudy topic: What are the needs and expectations of ice hockey players in France?
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Education
- Master in Sports Organizations ManagementUFR STAPS - Lyon 1 University2017Master Management des Organisations Sportives
Certifications
- Google Ads Display CertificationGoogle Skillshop