Alandzi Farrel

Deputy General Manager – Strategy & Business Development

As Deputy General Manager of a business services company (maintenance and cleaning of industrial sites, large retail spaces, and corporate environments), I contributed to defining and steering the overall strategy, with a strong focus on innovation, operational performance, and commercial growth.

I oversaw the sales strategy and communication policy, structuring high-value offers and integrating cutting-edge technologies to improve service quality, operational efficiency, and key account satisfaction.

Accustomed to demanding environments, I operate at the interface between management, operational teams, and clients, with a pragmatic approach focused on results, profitability, and brand image.

Sales Director, I created and structured the sales department of a supermarket chain, which did not exist before, to stimulate growth and profitability. I developed the corporate portfolio, structured offers tailored to businesses and strategic partners, and supervised a high-performing sales team to achieve sales targets. I also represented the brand in its area of influence, strengthening its commercial presence and notoriety in the market.

Country Representative and Sales Director for CANAL+ Advertising via the VVPRIM agency, I managed commercial development and media sales strategy in the local market. I deployed targeted commercial strategies and orchestrated innovative marketing campaigns, combining traditional and digital levers, to enhance advertiser visibility and maximize sales performance.

Thanks to structured, ROI-driven digital initiatives, I contributed to a 20% increase in sales while consolidating relationships with strategic advertisers and partners.