Freelancer profile translated to English.

Description

I help you grow your sales on Amazon by working on the three key levers: SEO, Ads, and conversion, with an EMEA growth-oriented approach.

With over 8 years of experience at Dell Technologies and Acer, I managed Amazon performance across several European marketplaces, with strong Vendor Central expertise.

👉 Specifically:

Product page optimization (SEO: titles, bullets, A+, visuals)
Amazon Ads management and optimization (Sponsored & DSP)
Vendor Central structuring and management (catalog, content, compliance)
Performance reporting & analysis (ROAS, TACoS, conversion, traffic)
Actionable recommendations to scale your sales

I undertake one-off missions (audit, optimization) or provide monthly support to structure and accelerate your Amazon growth in Europe.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Dell Technologies
Amazon Growth & Content Manager EMEA
TECH
December 2021 - Today (4 years and 8 months)
Managed Amazon strategy across several EMEA marketplaces (France, Germany, UK, Italy, Spain, Netherlands), focusing on revenue growth, visibility, and conversion.
Advanced expertise in Amazon Vendor Central: catalog management, product page optimization, attribute management, compliance (GPSR, documents), and coordination with internal teams to ensure content availability and quality.
Advanced optimization of product pages (titles, bullet points, A+ content, visuals) with a focus on SEO + CRO (Conversion Rate Optimization) to maximize organic traffic and conversion rates.
Managed Amazon advertising strategy (Sponsored Ads, DSP/AMG) in collaboration with media agencies, monitoring performance via ROAS, CTR, CPC, and conversion.
Implemented cross-channel Go-To-Market strategies (retail & e-retail) to align Amazon with global marketing campaigns.
Created and supervised high-impact marketing assets (A+, images, videos, banners) with a performance-driven, conversion-oriented approach.
Built and managed quarterly marketing roadmaps including budget, action prioritization, and performance tracking.
Analyzed data and implemented continuous optimizations to improve campaign profitability and listing performance.
Collaborated with internal teams and external partners to scale content production and improve operational efficiency.
Amazon Ads Amazon Vendor Central SEO SEA Growth Strategy
Acer
Gaming & Display Marketing Manager — Retail & E-commerce
August 2018 - December 2021 (3 years and 4 months)
Asnières-sur-Seine, France
Managed marketing strategy for gaming, display, and accessory categories across retail and e-commerce channels in France, aiming to grow sell-out and market visibility.
Managed product content and marketing assets (product pages, visuals, banners, in-store materials) with a focus on conversion optimization and brand consistency.
Contributed to Amazon and e-retail performance through product page optimization and promotional campaign deployment, enhancing visibility and conversion rates.
Developed and executed Go-To-Market strategies for product launches, collaborating with key retail partners.
Oversaw the creation of high-impact marketing assets (key visuals, digital campaigns, POS displays, online content) with a performance and business objective-oriented approach.
Managed budgets, forecasts, and quarterly reporting, with rigorous monitoring of KPIs and profitability (ROI).
Led influencer activations and partnerships within the gaming ecosystem to increase brand awareness and engagement.
Collaborated closely with sales and retail teams to optimize in-store visibility, merchandising, and sell-out performance.