Freelancer profile translated to English.

Description

I help you grow your sales on Amazon by working on the three key levers: SEO, Ads, and conversion, with an EMEA growth-oriented approach.

With over 8 years of experience at Dell Technologies and Acer, I have driven Amazon performance across several European marketplaces, with strong expertise in Vendor Central.

👉 Specifically:

Product listing optimization (SEO: titles, bullets, A+, visuals)
Amazon Ads management and optimization (Sponsored & DSP)
Vendor Central structuring and management (catalog, content, compliance)
Performance reporting & analysis (ROAS, TACoS, conversion, traffic)
Actionable recommendations to scale your sales

I undertake one-off missions (audits, optimization) or provide monthly support to structure and accelerate your Amazon growth in Europe.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Dell Technologies
Amazon Growth & Content Manager EMEA
TECH
December 2021 - Today (4 years and 6 months)
Driving Amazon strategy across multiple EMEA marketplaces (France, Germany, UK, Italy, Spain, Netherlands), with a focus on revenue growth, visibility, and conversion.
Advanced Amazon Vendor Central expertise: catalog management, product listing optimization, attribute management, compliance (GPSR, documents), and coordination with internal teams to ensure content availability and quality.
Advanced optimization of product pages (titles, bullet points, A+ content, visuals) with an SEO + CRO (Conversion Rate Optimization) approach to maximize organic traffic and conversion rates.
Management of Amazon advertising strategy (Sponsored Ads, DSP/AMG) in collaboration with media agencies, monitoring performance via ROAS, CTR, CPC, and conversion.
Implementation of cross-channel Go-To-Market strategies (retail & e-retail) to align Amazon with global marketing campaigns.
Creation and supervision of high-impact marketing assets (A+, images, videos, banners), with a performance-driven and conversion-oriented logic.
Building and managing quarterly marketing roadmaps including budget, action prioritization, and performance tracking.
Data analysis and implementation of continuous optimizations to improve campaign profitability and listing performance.
Collaboration with internal teams and external partners to scale content production and improve operational efficiency.
Amazon Ads Amazon Vendor Central SEO SEA Growth Strategy
Acer
Gaming & Display Marketing Manager — Retail & E-commerce
August 2018 - December 2021 (3 years and 4 months)
Asnières-sur-Seine, France
Driving marketing strategy for gaming, display, and accessory categories across retail and e-commerce channels in France, with a goal of growing sell-out and market visibility.
Management of product content and marketing assets (product pages, visuals, banners, in-store materials) with a focus on conversion optimization and brand consistency.
Contribution to Amazon and e-retail performance through product listing optimization and promotional campaign deployment, enhancing visibility and conversion rates.
Development and execution of Go-To-Market strategies for product launches, in collaboration with key retail partners.
Supervision of high-impact marketing asset creation (key visuals, digital campaigns, POS displays, online content), with a performance and business objective-oriented approach.
Management of budgets, forecasts, and quarterly reporting, with rigorous tracking of KPIs and profitability (ROI).
Leading influencer activations and partnerships within the gaming ecosystem, aiming to increase brand awareness and engagement.
Close collaboration with sales and retail teams to optimize in-store visibility, merchandising, and sell-out performance.