Freelancer profile translated to English.

Description

Artistic Director & Social Media Production Manager

Looking to elevate the visual quality of your social media, but lack the time to drive strategy, design scripts, and manage your creative teams?

I'm Alaïs Petit, a Social Media Production Director specializing in high-end universes: aesthetic medicine, premium clinics, cosmetics, and wellness.

My role is to translate your expertise into ultra-high-quality, elegant, and high-performing short video content (Reels, TikTok), while freeing you from 100% of your mental load.

**What I bring to your organization**:

Rather than simple day-to-day posts, I bring structure and rigorous operational methodology:

**Strategic Direction**:

Audit of your positioning, competitor analysis, and creation of recurring and captivating video concepts.

**Production Direction & Scripts**:

Writing surgical scripts (strong hooks for the first 3 seconds, elegant simplification, integration of ethical constraints for the medical sector).

**Supervision & Management**:

If you already have an intern or an in-house Community Manager, I will guide their work using a military roadmap to ensure a rendering worthy of the biggest brands.

Because your time is precious, my support is structured by clear deliverables with fixed dates (concept validation, script delivery, performance monitoring). You retain final control without the burden of daily management.

Let's create a strong identity together that reassures and converts your followers into clients/patients.

Let's discuss your objectives and your production calendar: contact me directly for an initial conversation!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Nantes (up to 10km)

Dom Perignon
Social Media Consultant
SOCIAL NETWORKS
April 2023 - July 2024 (1 year and 3 months)
Paris, France
Management of the Dom Pérignon Instagram account: content planning, publication, and moderation.
Preparation of monthly reports including KPI tracking, performance analysis, and strategic recommendations.
Competitive and event monitoring to identify communication and content opportunities.
Contribution to the artistic direction of publications: balancing storytelling, visual elegance, and product showcasing.
Collaboration with internal LVMH teams to ensure brand image consistency and quality of digital communication.
Objective:
Support the Maison's social media strategy by combining aesthetic standards, editorial consistency, and digital performance.
Digital Communication Communication Strategy Social Networks Moderation KPI Analysis
Xiaomi Technology
Influence Manager Consultant
TECH
January 2023 - January 2024 (1 year)
Paris, France
Conception and deployment of a national influencer campaign around the Xiaomi x Leica partnership, aimed at highlighting the photo quality of the new phone.
Identification and selection of a wide network of photographers and content creators to produce authentic and inspiring visuals.
Coordination of multi-channel digital campaigns (Instagram, print, TV, events) and operational monitoring of deliverables via Meta Business Suite and Kolsquare.
Management of the UGC content strategy around the hashtag #BehindTheMasterpiece, encouraging users to share their own shots and emotions.
Performance analysis: comprehensive reporting (average engagement rate of 5%), KPI tracking, and strategic recommendations for future activations.
Objective:
Highlight the creative power of the Xiaomi 13 through an artistically rich influencer campaign, connecting technology and visual emotion.
Digital Communication Social Networks KPI Analysis Influencer Relations Communication Strategy
Netflix
Influence Manager
FILM AND AV
January 2023 - January 2023
Paris, France
Management and animation of Netflix France's Twitter & Facebook accounts: daily planning, publication, and moderation.
Supervision of the editorial calendar in conjunction with content releases, cultural highlights, and original campaigns.
Coordination with social media and creative teams to ensure consistency of communication and adherence to brand tone.
Performance monitoring: weekly reporting, KPI analysis (engagement, reach, community growth).
Participation in the design of reactive and engaging content around Netflix series, films, and events, in line with social trends and pop culture.
I was responsible for influencer marketing for a film campaign.
Social Networks Social Media Consulting Communication Strategy Digital Communication Influencer Relations

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Master 2
EFAP PARIS
2020
Communication et relations média
Certificate - Foundations of Criminology and Criminal Justice
Alison
2025
Ce cours offre un aperçu complet des tendances en matière de criminalité et de désordre, et les compare aux objectifs et dynamiques sociales générales. Nous commençons par souligner le rôle de la science et les principes philosophiques sous-jacents qui guident la criminologie. Nous abordons ensuite le rôle de la criminologie, ainsi que ses politiques et théories, dans la construction d’un avenir progressiste.

Communication Consultant

Alaïs Petit

Artistic Director & Social Media Production

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