Freelancer profile translated to English.
Back to original languageAbout Alain
Alain has 30 years of experience in digital marketing and e-commerce, both operationally and strategically, with e-commerce leaders. He now shares this experience with the clients of the agency BeOnPerf.ch.
His passion for e-commerce and digital marketing began in the 90s. He started managing online stores in 1997 and never stopped...
For ten years, Alain managed the e-commerce activities of Air France and KLM in several European countries, generating a total turnover of over 80 million euros.
In 2014, Alain founded BeOnPerf.ch, a digital agency built on three pillars: consulting, web development, and digital marketing campaign management.
In 2012, he co-founded a startup in the ski domain, Skioo.com, as his first entrepreneurial experience (sold in 2019).
Recognized as a digital marketing expert, he is regularly invited as a keynote speaker at various conferences in Switzerland and France.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Genève (up to 50km), Zurich (up to 50km), Lausanne (up to 50km)
Experience
- BeOnPerf.ch,Founder & CEODIGITAL AND ITJanuary 2014 - Today (12 years and 7 months)Geneva, SwitzerlandDefinition of the agency's strategy: ensures the agency has a dual "strategic & operational" culture, meaning it analyzes client needs at a high level and then delves into technical levers.SME and large group culture: 20 years of experience in large groups, 10 years of experience serving SMEs.Management of the service offering: strategic consulting in digital marketing, strategic consulting in corporate AI, acquisition & retention strategies, e-commerce, SEO/SEA, traffic, conversion, marketing automation, web & mobile development,Innovation and technological watch: monitors MarTech and AdTech ecosystems to offer innovative solutions to its clients.Client management & performance orientation: "performance-oriented" with attention to KPIs, costs, and transparency towards clients.Team management and project management: recruits and manages BeOnPerf agency employees, sets up project groups with employees from client companies and/or freelance experts.Business management: manages and legally represents BeOnPerf as chairman of the SA.
- Wellnest RetreatsChief Marketing Officer (part-time)HEALTH AND WELLNESSMay 2024 - Today (2 years and 3 months)Geneva, Switzerland• CMO on demand (fractional CMO).• Defines marketing strategy and contributes to revenue development.• Recruits and manages the marketing team.• Develops and strengthens the Wellnest Retreats brand.• Analyzes and monitors performance.• Innovates and adapts sales and product strategies.• Manages marketing technologies and digital platforms.
- ESM GenèveLecturer - SpeakerEDUCATION AND E-LEARNINGNovember 2012 - Today (13 years and 9 months)Geneva, SwitzerlandTeaches digital marketing and e-commerce to experienced professionals and bachelor students. More information at https://www.esm.ch/.
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Education
- Leading Digital Business Transformation - Executive CertificateIMD Business School2016Leading Digital Business Transformation
- Master's degree in management (M2)AUDENCIA Business School1996Master's degree in management - Spécialisation Marketing
Certifications
- Google Ads for Display AdvertisingGoogle2018
- Google Ads for Search AdvertisingGoogle2018