Freelancer profile translated to English.
Back to original languageAbout Alain
Hello and welcome to my Malt profile.
Passionate about marketing, eCommerce and Customer Experience, after 15 years in key marketing positions, with the advertiser (La Redoute, Decathlon, Moustache Bikes) and in agencies (Bradford, My Media), I decided to create my Marketing and Digital Consulting company in 2019.
I thus founded Projekteur based on an observation. Digital is today the preserve of large companies, but remains under-exploited by VSEs and SMEs.
My ambition with Projekteur is to fill this gap, by providing digital "insight" to business leaders to help them implement the best strategies to reap all the benefits of the web.
More specifically, I can assist you with:
> Your digital strategy
> A global audit of your web positioning
> Your web visibility (natural referencing and advertising)
> Your content strategy
> The management of your web projects
Looking forward to connecting.
Alain
English
Fluent
French
Native or bilingual
Can work on-site
Épinal (up to 50km), Épinal (up to 100km)
Experience
- PROJEKTEURFounderDIGITAL AND ITApril 2019 - Today (7 years and 2 months)Épinal, FranceCreation of the Marketing and Digital Consulting agency.The objective is to support companies in their digital transformation, help them make the right decisions, find the right partners and successfully carry out their digital projects.Senior Consultant.Web Project Management.Marketing Consultant.SEO and SEA Consultant.
- Decathlon SAMarketing and E-commerce DirectorSPORTSJanuary 2012 - June 2018 (6 years and 6 months)Villeneuve-d'Ascq, FranceMarketing, Communication and E-commerce Director for Decathlon's B2B subsidiary, Decathlon Pro.In charge of a team of about ten employees, implementing the marketing and communication strategy and managing the company's e-commerce strategy.Management of CRM, Customer Marketing, Communication and Digital projects.In charge of Customer Acquisition and Loyalty.Average growth of 25% per year over 5 years.Web turnover > 10 million € / year.
- Moustache BikesDigital Project ManagerMECHANICAL ENGINEERINGJuly 2018 - December 2019 (1 year and 6 months)Épinal, FranceImplementation of the company's digital projects.E-marketing campaign management.Redesign of the showcase website. (Custom Wordpress platform) in 4 languages.SEO optimization of the site.Management of a custom web platform creation project for stores.
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Education
- Scientific Baccalaureate with Mathematics SpecializationLycée André Malraux (88)1997
- Master's degree in Economics and ManagementUniversity of Nancy 22001Formation à la gestion d'entreprise, le droit privé et public, les études marketing, le marketing.