Freelancer profile translated to English.
Back to original languageAbout Alae-Eddine
Expert in Generative Artificial Intelligence, Automation, and Brand Storytelling.
With a decade of experience in managing complex Data products (particularly within large international and industrial groups), I now support brands, SMEs, and startups in industrializing their marketing and creative processes through AI.
My approach goes beyond simple "prompting": I build autonomous systems and tailor-made workflows to enable you to scale, while maintaining control of your brand identity.
My 3 pillars of intervention:
Content Scaling & High-End Visual Production: Creation of nodal workflows (ComfyUI) to generate ultra-realistic image and video assets (Midjourney, Runway, Kling), ensuring consistency of your products and artistic direction.
Deployment of Autonomous Agents (RAG): Creation of "virtual employees" capable of ingesting your internal data to automate your SEO, copywriting, or prospecting.
Infrastructure & Automation: Integration of AI directly into your ecosystem (Microsoft / Google Stack, Power Automate, RPA automation) for massive productivity gains.
Want to transform your content strategy or automate your business processes? Let's discuss your challenges.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VolkswagenLead AI & Automation StrategyAUTOMOBILEFebruary 2026 - May 2026 (3 months)Roissy-en-Brie, FranceContext: Strategic steering within the AI & RPA Center of Excellence (CoE). Mission focused on integrating Generative Artificial Intelligence into the company's ecosystem and automating its critical processes (Finance & Operations).Key achievements:
- GenAI Strategy & Microsoft Copilot Deployment:Leading the integration and adoption of Microsoft Copilot for business departments. Scoping high-value use cases, training on best prompting practices, and securing corporate data (Enterprise AI readiness).
- Conversational AI & Knowledge Management:Study, scoping, and management of AI solutions applied to customer service and knowledge base (Smart Tribune). Automating information access to optimize resolution times and user experience.
- RPA Delivery & Compliance (SAP):Supervising the Go-Live of high-stakes automation processes (massive accounting entry robots interfacing between SAP FI and Mainframe). Alignment with Financial Directorate requirements to secure tolerance limits for audits.
- Governance & Technology Roadmap:Audit of existing infrastructure and definition of a transformation path. Structuring the backlog (Run/Change separation) and recommending migration to modern Cloud environments to ensure long-term AI deployments.
Technical Environment & Tools: Microsoft Copilot, Smart Tribune, LLMs (Scoping & Governance), SAP FI, Mainframe, Jira, Cloud Architecture. - LVMHSenior Data & AI Product Manager - Media & Data PlatformsLUXURY GOODSSeptember 2024 - February 2026 (1 year and 5 months)Paris, FranceSenior PM managing €2B+ in media investments for 70+ LVMH brands. Created €380K in product value. Led 2 teams (4-7 people).MIRA – MEDIA ANALYTICS PLATFORM (€250K budget)Team of 7: Data Engineers, UX Designers, DevelopersLed cross-functional team with natural federation approach to achieve common goalsUser discovery workshops to identify priority use casesRapid prototyping with AI (Lovable): mockups workshops saving significant time/budgetManaged €250K project budget and strict deadlines across multiple workstreams, ensuring on-time deliveryPresented strategic vision to C-level sponsors (Global Digital, Media Directors)20+ stakeholder interviews, structured OKRs aligned with group objectivesStrategic dashboard centralizing €2B+ LVMH media investments (Google Ads, Meta, Search, Display)Onboarded worldwide media agenciesImpact: Media analysis 5 days → 2 hours | 8 houses adoption in 6 months | 100% real-time campaign visibilityMIKE – DIGITAL CARBON FOOTPRINT PLATFORM (€130K budget)Team of 4Led team of 4 to launch first-to-market platform for measuring digital asset carbon footprint (websites, media campaigns, analytics)User discovery workshops to identify carbon measurement use cases and business requirementsManaged €130K budget and delivery timelinesCoordinated Sustainability/Digital teams on CSRD/ISO 14064 standardsImpact: 6+ houses adoption | 30% faster carbon reporting | Praised by C-level for actionable insightsADDITIONAL PLATFORMSNPS Insights: 12+ houses, 95% consistencyOMNI ROAS: Attribution modeling, +25% budget accuracyData Flow Monitoring: 60% faster resolutionData Distribution Hub: RLS/Data Galaxy governanceDeployment of SEO/GA4/Media dashboardsManaged RUN operations, coordinated 20+ stakeholdersStack: BigQuery, Power BI, Data Galaxy, GA4, Google Cloud Platform, Lovable (AI prototyping)
- SanofiAI & Data Product Manager - R&D & Real World DataBIOTECHMarch 2022 - August 2024 (2 years and 5 months)Paris, FrancePM for data access transformation in pharma-epidemiology. Led a team of 10 on the Digital Bio Imaging initiative.DIGITAL BIO IMAGING PROJECTLed a cross-company team of 10 professionals from multiple organizations (data engineers, scientists, technical experts)Coordinated data engineers, scientists, and technical experts on a strategic group initiativeRWE DATA PRODUCT STRATEGY & DELIVERYStructured discovery workshops to identify use cases, ensure product-market fit, and adoption readinessDefined Real-World Evidence (RWE) product vision with R&D, Market Access, and Data Science teams across 3 global Business UnitsExtensive discovery with 15+ business experts (epidemiologists, biostatisticians, data scientists) to identify pain points and prioritize featuresLaunched an internal patient data marketplace integrated with GxP compliance stack on DatabricksPower BI visualization layer for data scientist accessibilityManaged project budgets and deadlines across multiple workstreams, delivering on time within financial constraintsIMPACTRWD Access: 4 weeks → 5 days (88% time reduction)3 global Business Units adoptionSupported 200+ research projects per yearProduct framework reused across BUsHighly regulated environment: GxP compliance, GDPR, pharma standardsStack: Databricks, Power BI, SQL, GCP, Product management, Agile
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Education
- Professional Scrum Master (PSM I) Bluemix Essentials IREB CPRE foundation level Professional Scrum Master™ IIProfessional Scrum Master (PSM I) Bluemix Essentials IREB CPRE foundation level Professional Scrum Master™ IIProfessional Scrum Master (PSM I) Bluemix Essentials IREB CPRE foundation level Professional Scrum Master™ II
- Master's DegreeAston Business School2015Master's Degree