About Alaa
French
Fluent
English
Fluent
Spanish
Conversational
Arabic
Native or bilingual
Experience
- ComatecDigital DeveloperRETAIL (SMALL BUSINESS)January 2018 - Today (8 years and 5 months)Carcassonne, France- Design and improve the digital communication and visibility of the COMATEC brand and products through websites, social media, B2B communication, and media to generate additional sales for the company: newsletters, advertising, mailing, social media, websites.- Manage, analyze, and propose digital promotion and communication actions• Be proactive and analytical in improving existing and/or creating new communication tools• Energize existing communication channels- Manage, plan, and report• Improve website SEO, develop social media, create e-marketing campaigns and monitor them;• Establish and adhere to the timeline defined with management• Prepare monthly reports
- SacreFernandDesign and Community ManagerE-COMMERCEAugust 2017 - January 2018 (4 months)Montpellier, FranceResponsibilities.- Development of communication concepts and marketing calendar- Development of communication identity- Design of online and traditional communications
- Book of CharmsAssociate & Digital Marketing ConsultantLUXURY GOODSJanuary 2013 - Today (13 years and 5 months)Beyrouth, LebanonDevelop and manage digital marketing campaigns focusing on OMR and PPC, and monitoring website optimization rates. By closely examining client requirements, we determine the social media strategy and oversee the campaign to meet set objectives; Manage the design/recreate a brand's website to improve usability, design, content, and conversion; Manage daily all social media platforms by observing control tools for performance evaluation.
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Education
- Integrated Marketing CommunicationsIE Madrid2017
- Digital Luxury StrategiesDubai2016
Certifications
- Google Analytics Individual QualificationGoogle2019