Alaa Achour

Creation and development of a digital media project focused on audiovisual content production, from ideation to distribution. Design, production, and editing of photo and video content adapted for social media (reels, stories, short formats), ensuring visual quality, pacing, and message clarity. Definition of an editorial line, planning of publications, and adaptation of content to the codes and audiences of each platform to maximize reach and engagement. Management of publication, community animation, interaction with followers, and performance monitoring through key indicators (views, engagement, growth). Continuous monitoring of digital trends and experimentation with new formats to improve content relevance and effectiveness.

• On-site presence during projects and activations to capture spontaneous and authentic content.

• Creation of photo and video content (reels, stories, short formats) highlighting behind-the-scenes, teams, and key moments.

• Management of Instagram and TikTok accounts during key project moments.

• Adaptation of formats to platform codes and communication objectives.

• Analysis of content performance and optimization based on engagement metrics.

Production of digital content consistent with the brands' image, tone, and positioning (articles, web pages, and editorial content). Writing of storytelling-oriented content to highlight projects, initiatives, and news, while ensuring adaptation to communication objectives. Regular collaboration with creative teams to ensure overall editorial consistency and constant content quality.