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Aksel RocaAR

Aksel Roca

Web Developer | WordPress & Shopify | Google Ads Expert

€250/day
2 projects
Lorient, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aksel

Web Developer & WordPress / Shopify Expert | Google Ads Search & Shopping | Fast & Conversion-Oriented Websites

I am Aksel, a web developer specializing in WordPress, Shopify, and Google Ads.
Since 2022, I have co-managed the agency Litus.fr, where I help artisans, SMEs, and freelancers create high-performing websites and implement profitable acquisition strategies.

50+ WordPress & Shopify projects delivered

Google Ads Search/Shopping campaigns managed for artisans, businesses & e-commerce

Websites optimized for PageSpeed (often 90+) & measured conversions

➤ Why work with me?

🔥 Solid technical expertise
Trained developer (BTS SIO + Web App Developer Bachelor), specializing in WordPress, Shopify, WooCommerce, Elementor.

📈 Concrete results
SEO/SEA optimization, high-performing Google Ads campaigns, websites designed to generate leads (artisans, photographers, SMEs, e-commerce).

⚡ Responsiveness & clear communication
Quick replies, structured follow-up, validation at each stage.

💼 Comprehensive support
Consulting, creation, optimization, tracking, SEO configuration, and CRM integration if necessary.

🔒 Fast & secure websites
Technical performance, high PageSpeed, clean code, WordPress & Shopify best practices.

➤ My services

🟩 WordPress Website Creation or Redesign

🟩 High-performing Shopify Store

🟩 Google Ads Search & Shopping

🟩 Technical SEO Optimization

➤ My strong skills

WordPress (Elementor, WooCommerce)

Shopify (setup / custom theme / conversion-oriented)

Google Ads (Search, Shopping, tracking)

PageSpeed & Performance Optimization

Technical SEO

Web Project Management & Client Relations

➤ Your project

Need a WordPress website that converts?
A Shopify store ready to sell?
Or a profitable Google Ads campaign to generate leads?

I will transform your project into a clear, high-performing, and long-lasting solution.

📩 Contact me now
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lorient (up to 50km), Vannes (up to 50km), Lyon (up to 50km), Rennes (up to 50km), Le Mans (up to 50km)

Experience

  • Femme des Territoires
    WordPress Developer – Redesign, Maintenance & SEO
    CIVIC AND SOCIAL ORGANIZATIONS
    October 2025 - Today (10 months)
    Paris, France

    🎯 Mission

    Complete redesign of the WordPress site to make the platform clearer, faster, and better structured for members.

    🛠 Work Performed

    • Complete graphic redesign using Elementor
    • Technical SEO optimization (H tags, sitemap, redirects)
    • Speed improvement (image optimization + caching)
    • Reworking key pages to improve understanding of offers

    📈 Results

    • Smoother navigation
    • Improved search engine ranking on main pages
    • More professional website, more aligned with the association's values
    WordPress Website Redesign WordPress SEO Elementor WordPress Performance Optimization
  • Litus.fr
    Co-founder – WordPress & Shopify Developer / SEO & Google Ads
    DIGITAL AND IT
    November 2022 - Today (3 years and 9 months)
    Lorient, France

    🎯 Mission

    Co-found and develop a web agency specializing in WordPress & Shopify website creation, natural referencing (SEO), and Google Ads campaigns. The goal: to support artisans, SMEs, and e-commerce businesses in their online visibility and customer acquisition.

    🛠 Work Performed

    • Creation and redesign of WordPress websites (Elementor, custom themes)
    • Development of conversion-optimized Shopify stores (CRO, mobile UX, GA4 tracking)
    • Management of SEO strategies: audit, structure, content writing, internal linking, technical optimization
    • Management and optimization of Google Ads Search & Shopping campaigns
    • Content creation: local pages, landing pages, SEO blogs
    • Client support, project management, offer creation, and digital strategy
    • Worked with over 40 companies: artisans, e-commerce, photographers, construction, real estate, tourism

    📈 Results

    • Strong growth in client portfolio in Morbihan and the Grand Ouest region
    • Fast, high-performing, and well-ranked websites
    • Profitable Google Ads with regular generation of qualified leads
    • Litus brand established as a reliable, results-oriented local agency
    WordPress Shopify WordPress SEO Google Ads Elementor
  • West Clôtures & Paysage
    WordPress Developer & Google Ads Consultant
    CIVIL ENGINEERING
    April 2021 - Today (5 years and 4 months)
    Pontivy, France

    🎯 Mission

    Increase local visibility and generate a constant flow of qualified quote requests.

    🛠 Work Performed

    • Creation of a complete WordPress site using Elementor Pro
    • Development of targeted local pages (Pontivy, Lorient, Hennebont…)
    • WordPress SEO optimization (technical + content + performance)
    • Continuous management of Google Ads Search campaigns
    • Conversion tracking: calls, forms, clicks, key interactions

    📈 Results

    • Several qualified quotes per week
    • Strong local presence for all fence-related queries
    • Stable Google Ads ROI over 4 years despite strong competition
    Google Ads WordPress WordPress SEO Google Ads Campaign Google Ads Account Management

Reviews

5.0

Out of 2 ratings

P

Pierre-Louis

Développeur WordPress + Google Expert + SEO - West Clôtures & Paysage

Reviewed on 11/26/2025

Redesign of my WordPress website and optimization of my SEO. The results speak for themselves, thank you Aksel.
J

Julie

Noravo

Reviewed on 11/21/2025

Aksel is a true WordPress expert. Clean work, smooth communication, and results exactly as expected. Collaboration was simple, professional, and effective. I recommend him without hesitation.

Recommendations

PG
Arthur GeveauxAG
Pierre-Louis Gaboriau and 1 other person have recommended Aksel

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Education

  • Bachelor in Web Application Development with Python option, Web Development
    Digital Campus Live
    2022
    Formation axée sur le développement web avancé : Python, PHP, JavaScript, bases SQL, conception d’API et intégration front-end. M’a permis d’acquérir des bases solides avant de me spécialiser dans : WordPress, Shopify, SEO technique, performances web et tracking (GA4 / Tag Manager).
  • BTS in IT Services for Organizations, Software Development and Business Applications
    Lycée Notre Dame de la Paix, Lorient
    2020
    2 ans dédiés au développement de solutions web et logiciels : PHP, JavaScript, HTML/CSS, CMS, JAVA bases de données, gestion de projet. Stage effectué en agence (SellTim) avec : création de thèmes WordPress, maintenance, refonte, intégration et production graphique. Véritable point de départ vers mes expertises actuelles : WordPress – Shopify – SEO – Google Ads.

Certifications

  • Google Ads Expert – Search, Shopping & Conversion
    Google Skillshop
    2025
    Google Ads Google Ads Audit Google Ads Account Management Conversion Tracking Google Ads SEA Google AdWords Google Tag Manager Google Shopping SEA Google Ads Campaign
  • Shopify Expert – Development & Conversion
    Shopify
    2025
    Shopify SEO Shopify Developer CRO Shopify Partner Shopify Shopify Store E-commerce Tracking Shopify Expert E-commerce Website Creation Shopify Website Creation

Skill set

Categories