Freelancer profile translated to English.
Back to original languageAbout Aksel
Marketing strategy and operations specialist: effective and versatile with 6 years of experience and 3 years in strategic marketing management for 2 companies, now heading my own agency.
I support freelancers, SMEs, and mid-to-large companies in developing their online visibility, customer acquisition, and brand image, with a strategic and highly operational approach.
I am involved in the entire marketing chain: project incubation, strategic thinking, content creation, activation of the right levers, and performance analysis.
I have managed and deployed digital prospecting and acquisition strategies, particularly on LinkedIn, with concrete results:
- Posts with tens of thousands of impressions
- Generation of hundreds of qualified leads
- Sustainable strengthening of the brands' reputation
Comfortable with both branding (visual identity, logo, brand consistency) and content creation for social media (posts, visuals, short formats), I always strive to produce useful, clear, and results-oriented actions.
Accustomed to working independently as well as collaboratively with teams, I quickly adapt to my clients' business challenges to propose pragmatic, effective, and quickly actionable solutions.
My goal:
Make digital marketing a true growth lever, accessible, measurable, and aligned with the reality of SMEs.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Agence AMLFreelanceJanuary 2026 - Today (7 months)Toulouse, France
Branding and graphic design
- Logo
- Brand guidelines
- Documents
- UI
- UX
Web Development
- Website creation
- Front end
- Acquisition funnel structuring
- Dashboards
Customer acquisition
- Digital prospecting and social selling
- Organic and paid acquisition
- Qualified lead generation
- Conversion path optimization
- Goddard ConseilDigital Prospecting and AcquisitionCONSULTING AND AUDITSJanuary 2024 - December 2025 (1 year and 11 months)Toulouse, France
Online Acquisition
- Design and implementation of a digital prospecting strategy adapted to a B2B service business
- Development of customer acquisition through digital channels, with a focus on LinkedIn
- Implementation of social selling actions: profile optimization, creation of value-added content, targeted prospecting messages
- Generation of organic visibility with posts reaching up to 30,000 impressions per post
- Structuring of prospecting funnels to convert audience into qualified leads
- Monitoring and analysis of performance (impressions, engagement, contact generation) to improve conversion rates
- LabacoMarketing ManagerCONSULTING AND AUDITSOctober 2022 - December 2025 (3 years and 2 months)Toulouse, France
Digital Strategy & Acquisition:
- Definition and management of the company's overall marketing and digital strategy from its inception
- Explosion of online visibility through social media (0 to 30K impressions per post on LinkedIn)
- Creation and management of content focused on engagement and brand awareness
- Implementation and optimization of communication and acquisition campaigns
- Performance analysis (audience, engagement, traffic, leads).
- Coordination of marketing actions with the company's commercial objectives
Branding:
- Logo design
- Creation of the entire graphic charter
- Creation of all digital assets
- Formalization of client templates and professional documents
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Education
- Audiovisual BTSISPRA2020