Freelancer profile translated to English.

Description

Freelance consultant in marketing and media, I support brands in designing and implementing media strategies combining traditional channels (TV, radio, print, outdoor) and digital levers.

With experience in media planning and buying, 360° campaign management, and performance analysis, I help my clients optimize their visibility, coordinate their media actions, and measure their impact.

Accustomed to collaborating with agencies, media sales houses, and advertisers, I combine strategic rigor and operational creativity to ensure coherent, high-performing, and profitable campaigns.

Passionate about communication and the evolving media landscape, I am looking for freelance assignments involving strategy, coordination, and innovation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Freelance
August 2023 - Today (3 years)
Paris, France
- Freelance Assignments: Interventions as a Media and Marketing Consultant, providing expertise in media strategy and campaign optimization.
- Assignments with Onestaff
Media Media Planning Marketing Plan Project Management Data Analysis
Henkel
Assistant Media Manager
RETAIL (LARGE RETAILERS)
January 2023 - July 2023 (6 months)
Paris, France
• Definition and execution of the media plan (objectives, strategy, media choices).
• Monitoring of KPIs and management of media activations.
• Budget management and steering tools.
• Content development and SEA optimization.
• Coordination with media agencies.
• Performance analysis and optimization recommendations
Media Planning Media Communication Strategy Budget Monitoring Data Analysis
McCann Worldgroup
Media Manager
PRESS AND MEDIA
March 2020 - September 2022 (2 years and 6 months)
Paris, France
• Management of media campaigns from start to finish, from audience study to final reporting.
• Conducting audience studies to refine understanding of target audiences and identify the best purchasing platforms to optimize results.
• Development of offline and online media strategies, adapted to the specific objectives of each client.
• Presentation of strategic recommendations to clients, justifying the choices of media and tactics.
• Creation of pitches for the presentation of new client proposals.
• Monitoring campaign performance and analyzing results to adjust actions and maximize effectiveness
Media Planning Budget Monitoring Media Media Strategy Project Management