Freelancer profile translated to English.

Description

Latest Experiences

Cosmetics

GA4 Migration and implementation of a new CMP.

Implementation of client-side and server-side tags in the TMS.

Writing tag plans and testing.

Banking

Implementation of a CMP and analytics tracking necessary for improving user journeys and setting up Dashboards in a context of strong technological change, ensuring site compliance.

Automotive

Web Analyst in a team dedicated to digital performance analysis: defining needs, dashboarding, reporting, ad-hoc analyses, A/B testing and personalization with central teams. Conducting monthly performance reviews in coordination with the media agency for the French management.

Reporting to the Analytics competence center: weekly reporting, dashboarding, writing tagging plans, testing, ad-hoc analyses, and tag implementation (media and site-centric). Ensuring site compliance based on the privacy module used.

Commercial Catering

Optimization of existing tagging with development teams, aiming for reliable and GDPR-compliant data collection: analytics audit to ensure data quality, writing web and app tagging plans, configuring analysis tools and tag management system, defining key performance indicators with the client to optimize tracking of various metrics and obtain rich data collection.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Clarins
Digital tag manager
FASHION AND COSMETICS
July 2022 - Today (4 years and 1 month)
Paris, France
GA4 Migration and implementation of a new CMP.
Implementation of client-side and server-side tags in the TMS.
Writing tag plans and testing.
Naïas Formation
Trainer GA, GTM and Data studio
November 2020 - June 2022 (1 year and 8 months)
Paris, France
Training for groups of 15 people maximum who wish to change their career.

Training Module:
- Google Analytics
- Google Tag Manager
- Data Studio
- Elearning
Supdeweb
Lecturer
February 2020 - June 2022 (2 years and 5 months)
Paris, France
Web analytics training module for Bachelor of Web / Master of Digital students (Paris 16).

Course Objective:

- Give meaning to the collected data, identify business issues in order to optimize the adaptation of databases to strategic and operational decisions.
- Introduce the different concepts, professions, and uses/tools, i.e., understand the Google environment (GTM, Google Analytics, and Google Data Studio) as well as the use of data (statistics, visualization, strategic solutions or recommendations).