Aiya Moussaid

• Coordinated high-profile VIP and celebrity events, ensuring alignment with Dior's global standards and strategy.

• Managed logistics for celebrity appearances, fittings, and event planning to guarantee seamless execution.

• Supported the team with detailed reports, media clippings, and performance evaluations for celebrity-focused campaigns.

• Monitored and analyzed post-event coverage and KPIs, ensuring results were aligned with the brand's objectives.

• Collaborated closely with the international team to implement a cohesive VIP and celebrity engagement strategy across global markets.

• Maintained relationships with stylists, agents, and key industry contacts to enhance brand visibility and reputation.

• Supervised operational teams on-site to ensure quality and adherence to deadlines.

• Managed logistics and administration, including venue reservations.

• Organized international and regional events, overseeing local events to ensure global coherence for the latest international event (Rouge G event).

• Supported the international PR team with reports, clippings, coverage updates, and presentations.

• Monitored post-event results, evaluated campaign effectiveness, and shared best practices.

• Oversaw and managed the makeup PR budget.

• Defined the global press & influence strategy: objectives, targets, activations, guidelines, and operational execution across (26 markets).