Aixa P.

Strategist and leader with over 15 years of experience transforming the interaction between humans and brands. My focus is based on Total Experience (TX): the strategic intersection between customer experience (CX), employee experience (EX), and brand/culture (BX) to maximize ROI and ROX (Return on Experience).

As former VP of Strategic Planning at the region's most important communications group (Star Holding, now Star 5), I have led strategic thinking for over 60 global brands such as Nestlé, MasterCard, and General Motors. My methodology combines consumer psychology with service design to turn complex data into insights that conquer markets.

What I solve for your organization:

Holistic Experience Strategy:

Design of ecosystems that align internal culture with the external brand promise.

Service Design and Journey Mapping: Creation of Service Blueprints and Customer Journey Maps that eliminate friction and increase loyalty.

Innovation with Design Thinking: Facilitation of processes for the development of human-centered products and services.

Operational Optimization: I make businesses, culture, people, and technology work together to solve internal and external friction.

I ELEVATE CUSTOMER SATISFACTION THROUGH ORGANIZATIONAL OPTIMIZATION, STRUCTURALLY AND NOT JUST COSMETICALLY.