Freelancer profile translated to English.

Description

After working in several agencies and supporting about fifty brands, from lifestyle (La Cornue, Moët & Chandon) to foodtech (Deliveroo) and beauty (Bioderma), I created Social Mood to focus on what truly drives me: finding the right words.

Today, I design and write digital content: video scripts, social media posts, newsletters, LinkedIn ghostwriting, editorial strategies. Because no matter the format, what matters is capturing attention with memorable words and an identifiable tone.

My approach? Sensing what's in the air, understanding the real need, and responding with the utmost accuracy and meaning, without heavy processes or agency delays.

Looking for a fresh perspective for your content?

Contact me 📧

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km), Nice (up to 10km)

Mamie Nova
Social Media and Influence Manager
RETAIL (LARGE RETAILERS)
September 2017 - September 2018 (1 year)
Paris, France
Social media Consulting & Strategy
Copywriting of monthly content plans to maintain engagement
Highlighting the wide range of products where each yogurt has its uniqueness and eccentricity
Script and scenario writing to showcase the brand's best-sellers (Films produced by a production company and culinary stylist)
Animation and moderation of Facebook and Instagram communities
Influence campaign management

Service provided within the Kingcom agency
Editorial strategy Facebook Instagram Recruitment Copywriting Web writing Reporting
Mister Pasha
Social Media and Media Campaign Manager
LOGISTICS AND SUPPLY CHAIN
November 2018 - June 2019 (8 months)
Paris, France
Media and Social Media Consulting & Strategy
Capitalizing on the emotional and functional benefits of the delivery service, translated into various message formats to optimize reach and final results.
Copywriting of content for the app installation campaign
(Visuals created by an art director: Instagram story, static visuals, carousel)
Copywriting of monthly content to maintain engagement on Facebook and Instagram (Visuals created by an art director)
Monthly performance monitoring of the engagement campaign (KPIs: fans/followers, total reach, paid reach, organic reach, total engagements, reactions, likes, shares, mentions, saves, clicks, views, engagement rate...)
Weekly monitoring of the app installation campaign
1,550 downloads in 8 weeks

Service provided within the MiOCHE agency
Editorial strategy Facebook Marketing Instagram Marketing Social media Consulting Data analysis Reporting Facebook Pinterest Web writing Communication strategy Writing Copywriting Positioning strategy Webmarketing strategy Competitive intelligence
TGVmax
Social Media Trainer and TGVmax Social Community Manager
TRANSPORTATION
September 2018 - February 2019 (6 months)
Paris, France
TGVmax is a service offering unlimited train travel at a fixed price for 16-27 year olds.
As the target audience is digitally native and highly responsive, a content moderation strategy was implemented to raise awareness among SNCF's internal community managers about the importance of this subject.

Content moderation Consulting & Strategy
Creation of Social Media guidelines adapted to the brand's DNA and consumer profiles.
Internal training on social media and content moderation
Crisis management on social media and content moderation

Service provided within the MiOCHE agency
Communication strategy Social Media Training Social media Twitter Facebook Positioning strategy Copywriting Web writing Data analysis