Freelancer profile translated to English.

Description

Hello 👋🏻 I'm Ainhoa, a Performance Marketing consultant specializing in scaling e-commerce businesses in fashion, lifestyle, and premium brands.

My approach combines business strategy and data analysis to optimize every stage of the funnel. I specialize in managing campaigns focused on profitability (ROAS, CAC, and Conversion) across:

Paid Social: Meta, TikTok, Pinterest, X.

Search & Programmatic: Google Ads, Programmatic, and Affiliate Marketing.

My differentiating value is a 360º vision: having worked both in an agency and client-side (Mango), I understand operational execution and its real impact on the P&L. I work in alignment with CRO and UX teams to ensure that the traffic captured converts to the maximum extent.

Brands that trust my management:

👠 Fashion: Steve Madden, Mas34.

🏠 Lifestyle: Smeg, Viceroy, Luzio.

📩 Shall we talk? I help scale your e-commerce sustainably and data-drivenly.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Maktagg
Paid Media Specialist
CONSULTING AND AUDITS
August 2025 - Today (1 year)
Barcelona, Spain
• • Complete strategy definition: annual campaign scheduling by sector and country, annual investment strategy, campaign structure, and scaling forecast.
• • Project Manager for projects aiming not only to focus on the paid media channel but to optimize the entire business 360º, considering all channels.
• • Coordination with creative teams for campaign launches with distinct content angles to reach different buyer personas and expand sales opportunities.
• • A/B testing of campaigns and strategic angles to identify scaling opportunities and optimize results.
• • Website audits and optimization focused on UX and CRO to monetize web traffic.
• • Competitor benchmarking and market research to reinforce strategic points and identify brand opportunities.
• • Creation and presentation of qualitative and quantitative reports focused on results analysis and strategic decision-making.
• • Paid Media Platforms and Channels: Meta, Google, TikTok, Pinterest, Programmatic, and Affiliate Marketing.
• • Campaign Types: Performance Max, Shopping, Search, Display/YouTube, Followers, Advantage+, Lead Ads, Catalog.
• • Success Stories: 40% ROAS increase in 1 month of campaign following optimizations and a 25% increase in revenue.
• • Clients: Steve Madden, Smeg, Viceroy, Esdemarca, Luzio, Mas34, among others.
• • Main sectors I work with: Fashion and accessories, Lifestyle, Jewelry, Designer Appliances, Luxury Furniture, among others.
• • Platforms and Tools: Shopify, Klaviyo, Looker Studio, Claude, GA4, GTM, Merchant Center, ClickUp, Slack.
Meta Ads Google Ads Programmatic TikTok Ads Affiliate Marketing
Weekendesk
Marketing Performance Specialist
TRAVEL AND TOURISM
December 2024 - March 2025 (3 months)
Barcelona, Spain
• • Responsible for designing the Paid Social strategy for launches on channels like TikTok, Meta, and Pinterest.
• • Development and supervision of all paid media channels and daily campaign execution: Meta, Google Ads, Affiliate Marketing, Pinterest, and TikTok.
• • Analyze and optimize various KPIs, such as CPA, volume, and ROI.
• • Make data-driven decisions to improve performance marketing strategies.
• • Collaborate closely with local marketing teams in each country to maintain specific plans and consistent messaging across all marketing channels.
Meta Ads Pinterest Ads Google Ads Web Analytics
MANGO
Marketing Communications Specialist - Advertising Dpt.
E-COMMERCE
November 2023 - July 2024 (8 months)
• · Leadership in the digital strategy for two business lines.
• · Evaluation and analysis of media campaigns such as TikTok, Meta, Pinterest, among others, focusing on branding and traffic.
• · Monitoring and control of campaigns with the media agency and external partners.
• · Internal reporting of media campaign results to a department of over 50 people.
• · Management and control of budgets exceeding €1M.
• · Sector benchmarking and proposal of new initiatives with leadership in advertising strategy and a 360º vision.
Paid Media Strategy Meta Ads Content Strategy Pinterest Ads TikTok Ads