Freelancer profile translated to English.
Back to original languageAbout Aina
Freelance consultant in digital marketing and communication, specializing in the tourism and culture sectors.
With a degree in International Business and Sustainable Tourism Management, and strong international experience, I had the opportunity to study, live, and travel around the world before settling in Paris, the city I currently call home.
Passionate about tourism, culture, and communication, I began my career at the Catalan Tourism Office in France, where I spent nearly three years promoting my region in the French market.
In 2022, I launched myfreelancebusiness to support destinations, companies, tourism organizations, and cultural institutions in strengthening their online visibility through digital communication project management, defining effective communication strategies, creating editorial content, and managing social media.
I work in French, Spanish, Catalan, and English, which allows me to collaborate on multilingual and international projects.
Looking forward to discussing and discovering your projects!
Catalan
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Portuguese
Conversational
Can work on-site
Paris (up to 50km), Strasbourg (up to 50km), Lyon (up to 50km), Rennes (up to 50km), Toulouse (up to 50km)
Experience
- FreelanceFreelance | Digital Marketing and Communication ConsultantTRAVEL AND TOURISMFebruary 2022 - Today (4 years and 6 months)Paris, France• Project and Event ManagementOrganization of press trips, blog trips, and media events, from planning and coordination to execution and post-event reporting.• Digital Analysis and StrategyEvaluation of companies' online presence and development of operational recommendations to optimize performance and achieve marketing objectives.• Social Media ManagementConception and implementation of communication strategies, account management, editorial planning, and online community engagement to enhance interaction and increase visibility.• Content CreationCreation of strategic content for websites and social media: posts, reels, SEO articles, press kits, and newsletters, aimed at strengthening online visibility.• TranslationsTranslation and adaptation of content into English, French, Spanish, and Catalan, broadening reach and engaging diverse audiences.Organization of press trips, blog trips, and media events, from planning and coordination to execution and post-event reporting.
- Tourisme de la Catalogne | Presse et CommunicationPress Relations and Communication OfficerTRAVEL AND TOURISMJanuary 2020 - August 2022 (2 years and 7 months)Paris, FranceImplementation of Catalonia's tourism strategy for the French market (the leading source of foreign tourists to Catalonia).Digital Communication and Marketing:- Management of the blog www.catalunyaexperience.fr: writing SEO-optimized articles.- Management and animation of Facebook, Twitter, and Instagram social media accounts (+110k followers in total) with the support of an external agency: development of editorial planning, writing and creation of posts, moderation of comments, and responses to private messages.- Monthly reporting and analysis of performance indicators for social media and the blog.- Participation in writing newsletters for the general public, sending, and analyzing results.- Management of relationships with Catalan tourism institutions.Press Relations:- Organization of press trips and blog trips to Catalonia (themes: culture, active tourism, family...).- Management of relationships with journalists and bloggers and responding to their press requests.- Participation in writing the annual press kit.- Daily media monitoring.- Participation in meetings with journalists and bloggers and at tourism trade shows.Online and Offline Advertising Campaigns:- Participation in defining the strategy, coordination of graphic and editorial content with media outlets, analysis of results.- Support for managing Google AdWords campaigns and performance analysis.
- Sabala HandicraftsMarketingARTS AND CRAFTSDecember 2016 - February 2017 (2 months)Bijapur, KA, IndiaVoluntary internship as part of the World Fair Trade Organization Asia Volunteer-Internship Program.Sabala Handicrafts is a social enterprise located in Karnataka (India) that works for the empowerment of economically and physically disadvantaged women through vocational training.Preparation and assistance at the Indian Handicrafts and Gifts Fair in New Delhi.
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Education
- MSc European Master in Tourism ManagementUniversity of Southern Denmark, University of Ljubljana, University of Girona2019L'European Master in Tourism Management (EMTM) est une maîtrise de deux années enseignée en anglais par trois universités européennes: Syddansk Universitet (Danemark), Univerza v Ljubljani (Slovénie) et Universitat de Girona (Espagne). Le programme est fortement axé sur le développement du tourisme durable et la gestion des destinations touristiques.
- Research SemesterArizona State University (USA)2019Réalisation de la thèse de maîtrise sur le tourisme indigène, sous le titre: Representations of Native American tribes for tourism purposes in the State of Arizona.
Certifications
- Certificate in Advanced English (CAE)Cambridge University Press & Assessment English2014
- IELTSBritish Council2017