Freelancer profile translated to English.
Back to original languageAbout Aimy
After 5 years working for various organizations, I launched "Aim Consult" to help companies better position their products/services in their market and optimize their conversion rates.
To achieve this, I improve and optimize your marketing and content strategy through my 3 areas of expertise:
🎯 ANALYSIS, DIAGNOSIS AND STRATEGY
- Conduct market research, benchmarking (analyze your environment)
- Identify target audiences and appropriate communication channels
- Analyze your product portfolio
- Define your strategic positioning
- Set objectives
🚀 CHOICE OF OPERATIONAL MEANS
- Rework your marketing mix (product, price, distribution, communication)
- Improve the user's purchasing journey (Customer Journey Map)
- Analyze the Trigger Marketing process
- Develop the sales funnel to better attract, convert, close, and retain your customers
💬 CONTENT WRITING
- Audit and improve your existing content
- Create an editorial calendar
- Define a natural referencing (SEO) strategy
- Highlight your expertise through improved content
- Write and repurpose content
⭐️ My added value?
Efficient and transparent, I bring a fresh perspective to boost your business and help you achieve your goals.
I am a digital nomad. My many travels have given me an open mind and a critical spirit that I bring to your projects.
I work exclusively remotely and am always available and reachable for you.
I hope to have the pleasure of working with you soon.
Do not hesitate to contact me! 😉
Aimy
French
Native or bilingual
English
Fluent
Swedish
Basic
Spanish
Basic
Remote only
Primarily works remotely
Experience
- La Fabrique à SachetsB2B ManagerE-COMMERCEMarch 2021 - September 2021 (6 months)Nantes, France| Personalized seed packets for professionals and retailers- Competitive Analysis: product, positioning, price, distribution channels, wording strategy, references- Buyer Personas: 2 profiles with typical profile, objectives, motivations, barriers, tools, and budget- Customer Journey Map: 1 map per buyer persona annually to identify improvements made and upcoming ones- Customer Satisfaction Study: 2 ad-hoc studies to define satisfaction level, expectations, and needs- Short, medium, and long-term vision: check-ups every 6 months for adjustments as needed- SMART Objectives: specific, measurable, achievable, and time-bound- Prospecting Campaigns: 6 campaigns in 1 year; ROI calculation- Emailing: Sending Blue- Content Writing: 1 success story and 1 blog post per month- Product Launches: 2 collections per year- Lead Generation: landing pages, marketing automation
- AGENA3000Lead Generation Assistant | Strategic and Product MarketingSOFTWARE PUBLISHINGSeptember 2018 - September 2020 (2 years)Région de Nantes, France| Data Management Software- Market Analysis: 3 studies- Competitive Analysis: 12 studies- Community Management: daily LinkedIn engagement- Content Creation and Writing: 1 blog post and 1 success story per month; 1 bi-monthly webinar; website content page maintenance- Lead Generation: landing pages, lead nurturing, marketing automation- SEO and SEA
- La Fabrik' À VracMarketing OfficerAGRICULTUREJanuary 2020 - May 2020 (4 months)Région de Nantes, France| Bulk Food Store- Community Management: daily Facebook, Instagram, and LinkedIn engagement- Content Writing: 1 blog post per month- Website Audit: Google Analytics analysis and monitoring- Inbound Marketing: 1 monthly newsletter- Retargeting
Reviews
Frédérick
INSTANET
Reviewed on 12/26/2021
After entrusting her with an initial mission focused on our website's conversion rate,
we once again needed Aimy's help to develop concrete actions to improve our marketing mix.
Her creativity, her big-picture vision, and her good humor won us over once again!
We highly recommend Aimy.
Frédérick
INSTANET
Reviewed on 11/24/2021
Working with Aimy is a pleasure.
She quickly understood the company, the environment, and our challenges.
She presented us with a comprehensive tool (Customer Journey Map) to analyze the process by which our customers interact with our company to achieve their goal.
Aimy knew how to find the right levers to improve our touchpoints with prospects and thus increase our conversion rate!
Recommendations
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Education
- Master of Business Administration - MBAIDRAC Business School2020Manager la stratégie commerciale Spécialisation en développement international Business Model | Design Thinking | Inbound Marketing | Fidélisation | Story telling | Brand Management
- Professional LicenseENC COMMUNICATION2017Communication | Presse | Événementiel | Relations Publiques Digitales
Certifications
- Google Digital ActiveGoogle2018
- Google AnalyticsGoogle2019