Freelancer profile translated to English.

Description

I help companies frame their Customer Data Platform (CDP) projects and avoid costly mistakes, by linking technical challenges to business and company needs.

Expert CDP & Customer Data, with over 7 years of experience, I am involved upstream and throughout data projects to bring clarity, structure use cases, and guide decisions towards performance and ROI.

My background combines strong technical expertise (data science background) with field experience as a CDP application manager and data consultant. I have supported marketing, data, and IT teams on:

CDP project framing,

structuring and validating data flows,

translating business needs into actionable solutions,

business activation (segmentation, campaigns, performance monitoring),

implementing decision-making dashboards for teams and the executive committee.

I regularly conduct short workshops (2h / half-day) to:

clarify CDP project objectives,

define a realistic roadmap,

align technical and business teams,

secure data investments.

My approach is pragmatic, field-oriented, and results-driven: less complexity, more business impact.

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

BUT International
DATA MANAGER - Customer Data Platform | CRM
RETAIL (SMALL BUSINESS)
April 2023 - Today (3 years and 2 months)
Émerainville, France
End-to-end management of the CDP: administration, performance, and data flow integration. Team management: Managed a team of 5 people. Designed and supervised CDP data flows <> internal/external systems. CRM: Exploited customer data for personalized and multichannel marketing campaign management. Coordinated with business and technical teams.
Team Leadership CDP Data Analysis Marketing Digital Activations
OpenClassrooms
Data Science | Data Analysis Mentor
August 2021 - Today (4 years and 10 months)
- Supported students in Data Science Analysis
- Management and planning
- Objective setting
- Mentored and corrected/validated projects
- Shared knowledge & Best practices (Excel, SQL, R & Python, Power BI)
OnePoint
Product Owner Data
August 2021 - April 2022 (8 months)
- Business qualification of data
- Data standardization and support of the business until Data integration
- Support of data engineering and business teams to understand data requirements
- Preparation of workshops and steering committees
- Production of various indicators and progress reports (Power BI)

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Master 2 (M2) TIDE, Business Intelligence
Université Paris 1 Panthéon-Sorbonne
2017
Master 2 (M2) TIDE , Informatique decisionnelle
Master 1 MAEF, Applied Mathematics
Université Paris 1 Panthéon-Sorbonne
2016
Master 1 MAEF, Mathématiques appliquées