Freelancer profile translated to English.

Description

I help companies frame their Customer Data Platform (CDP) project and avoid costly mistakes, by linking technical challenges to business and company needs.

Expert CDP & Customer Data, with over 7 years of experience, I intervene before and throughout data projects to bring clarity, structure use cases, and guide decisions towards performance and ROI.

My background combines strong technical expertise (data science training) and field experience as a CDP application manager and data consultant. I have supported marketing, data, and IT teams on:

CDP project scoping,

Structuring and validating data flows,

Translating business needs into actionable solutions,

Business activation (segmentation, campaigns, performance monitoring),

Implementing decision-making dashboards for teams and the executive committee.

I regularly conduct short workshops (2h / half-day) to:

Clarify CDP project objectives,

Define a realistic roadmap,

Align technical and business teams,

Secure data investments.

My approach is pragmatic, results-oriented, and hands-on: less complexity, more business impact.

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

FBD INTERNATIONAL
Program Manager - MarTech & Customer Data Transformation
RETAIL (SMALL BUSINESS)
June 2026 - Today (2 months)
Paris, France
As part of a Martech transformation program, I am managing the migration and implementation of the new ecosystem:
Audit and decommissioning of existing systems:
Mapping of uses, technical and business dependencies, exit plan

Implementation of the new ecosystem:
CDP, Marketing Automation, Clienteling, planner - from architectural and data flow design to GDPR compliance

Program Management:
Governance (Steering Committee, RACI, planning), IT/Data/Marketing/Vendor coordination, risk management

Change Management:
Support for cross-functional teams, training, adoption measurement

Data Governance:
Quality, traceability, lifecycle, in coordination with the DPO
imagino Program Management CDP MarTech CRM
BUT International
DATA MANAGER - Customer Data Platform | CRM
RETAIL (SMALL BUSINESS)
April 2023 - June 2026 (3 years and 2 months)
Émerainville, France
End-to-end management of the CDP: administration, performance, and data flow integration. Team management: Managed a team of 5 people. Design and supervision of CDP data flows <> internal/external systems. CRM: Exploitation of customer data for personalized and multi-channel marketing campaign management. Coordination with business and technical teams.
Team Leadership CDP Data Analysis Marketing Digital Activations
OpenClassrooms
Mentor Data Science | Data Analysis
August 2021 - Today (5 years)
- Support for students in Data Science Analysis
- Management and planning
- Objective setting
- Mentoring and project correction/validation
- Knowledge sharing & Best practices (Excel, SQL, R & Python, Power BI)

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Master 2 (M2) TIDE, Decision Science
Université Paris 1 Panthéon-Sorbonne
2017
Master 2 (M2) TIDE , Informatique decisionnelle
Master 1 MAEF, Applied Mathematics
Université Paris 1 Panthéon-Sorbonne
2016
Master 1 MAEF, Mathématiques appliquées